I kind of can’t believe I don’t own anything from the brand yet.
In theory, I’ve been a fan of Reformation for years. I love that the brand’s chic styling and millennial-approved branding has made eco-friendliness appealing even to people who might otherwise roll their eyes at the thought of saving the turtles. And yet in practice, I’ve never actually owned any Reformation pieces for myself. I could blame the fact that the brand’s sexy L.A. girl vibes don’t always resonate with my slightly more tomboyish instincts, but in reality it probably has more to do with my instinct to shop secondhand over and above everything else.
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