Whether she’s wearing a stompy boot or a mesh, heeled sandal – a matching tracksuit or a silky slip – her sartorial versatility may have attracted her masses of fans, but a quick scroll through her Instagram feed and you’ll spot one recurring theme; her genuine love of ASOS.
Known for their collaborative collections with some of the world’s most in-demand celebrities and influencers, today it fell to vlogger Shahd Batal to launch her own style edit with global e-tailer ASOS.
Loved for her epic down-to-earth and relatable style, Shahd is a ‘modest wear’ influencer with over 360k Instagram followers and 274k YouTube subscribers.
Appearing in a whole host of her organic posts, she is undoubtedly a big fan of the online stalwart. So while it may have been unsurprising for some of her biggest fans, today’s collaboration news was nonetheless thrilling.
We caught up with the beauty ahead of the launch to talk all things ASOS, comfortable clothes, and what she *really* thinks about the term ‘modest fashion’.
Q How do you identify your own style?
A My style feels very easy and I put comfort first because if I’m not comfortable, I won’t feel good. I love monochromatic looks. I love anything oversized. I love sneakers. I feel like my style is always changing as I’m changing but right now I’m having a blazer moment and love mixing loungewear with workwear.
Sage Grandad Coat, £50
Q How do you feel about the term ‘modest fashion’?
Q How does it feel to be the first ever ‘modest wear’ influencer creating a style edit for ASOS?
Organza Floral Blazer, £55
Q In the current climate, with the likes of major ‘modest’ fashion brand The Modist closing down, what do you think mainstream brands could do better in the ‘modest fashion’ space?