The first jeans were sewn in 1853 by the son of the Jew-hawker Leiba Strauss (aka Levi Strauss). They were sewn from cannabis canvas as working clothes for cowboys and gold diggers.
The female model of jeans with a narrower waist and broad hips appeared in 1935, in the 50’s the bolts on the fly were replaced with lightning, and in the 60’s Louis Feppo brought jeans to the podium, then they were sewn not from cannabis, but from ” serge from Nyima “, or” denim “.
The first “fashion” jeans were embroidered with rhinestones. What changed in the denim fashion by 2009, the correspondent of SE recognized.
The classic model of jeans – direct colors of indigo with a waist in a natural place – never goes out of fashion. “Standard models are invariably popular,” says Albina Yaparova, Levi’s store consultant. But still, many women are looking for a tailoring that can give their figure a great attraction, since the classic goes only to those who have everything perfectly.
For this, designers and contrive, creating new fashion trends, experimenting with length, width, planting and color. As elsewhere, in denim fashion there are constant trends and something fresh-sharp-fashionable.
One fashion designer named the 80s a time of blatant bad taste. Overhead shoulders, trousers, bananas, chemistry – you will not list all the charms of that time. However, borrowings from the fashion of those years continue to form fashion trends. Here, for example, jeans-varenki. Those born in the 90s will not feel when they see narrow, discolored, in creases, with abstract spots, heavily worn jeans, that somewhere they have already seen it. Those who are older, probably remember school discos.
But, one way or another, the boobs will soon have to be seen – this is one of the brightest new trends.
“In the new collection, you can find blue or dark gray jeans with abstract blurry light spots,” says Irina Prygina, merchant of the Mango store. Topshop store manager Natalia Bovtunova did not hide that scrapes on light, almost white varenkas sometimes look more like holes – this is their special charm.
Where will we make the waist?
In general, today the question with the waist is still open: “There is a variety in fashion,” says Alena Tatlybaeva, designer of the store of the Miss sixty store. – the same style of hippie chic provides a choice between low-fitting jeans and an inflated waistline. ”
Natalia Bovtunova notes that the waistline in the new collection is either understated or average: “The overstated waist in Europe is already retiring, and people have never been able to get used to it, since few agree to the novelties.” However, those who agree to wear not only the usual, jeans with an inflated waist, decorated with buttons, can be found, for example, in the store Levi’s. The seller-consultant of this salon Albina Yaparova is optimistic that fashion has reached us and in a month after two high jeans landing we will be able to observe on the streets of the city in abundance.
Painting on denim
As we already mentioned, the first jeans that were put on the podium were strewn with rhinestones. Since then, little has changed: the rhinestones still adorn the stern indigo-colored fabric. “Now it is fashionable to use rhinestones not along the entire length of the trousers, but only at the top, at the place of branding,” explains the designer-goods expert of the store Miss Sixty.
In general, embroidery and rhinestones on clothes are gradually returning, so, most likely, this trend will also affect jeans fashion. For the time being, out of all the ornaments, real holes are either popular, or skillfully knocked out perforations, vintage rivets, the effect of “degradation”. Still in female models, a “coquette” is used in a cut to give the form of a loin of a carrier. Also, to give the woman a feminine shape, the knee from the knee and the flare from the hip are used, and the skinny jeans of the skin are not lost anywhere – those that are tightened and tightened.
And in the feast, and in the world
With what to wear jeans? “You can with sneakers, you can with ballet. If it is decided to put on shoes with heels, then it should be on the platform, “explains Natalia Bovtunova, manager of the Topshop store.
Very tight jeans, and only they, can be tucked into boots, preferably – cowboy, but not classic ladies with a sharp nose and hairpin.
Although the jeans can be used in the ladies’ wardrobe: “Dark jeans of classic straight cut are well combined with feminine blouses”, – Irina Prygina, merchandiser Mango is sure. T-shirts with prints, shirts in a cage, narrow jumper – the daytime version of combinations with jeans turns into the evening when changing the everyday top to a more elegant, open, with the addition of accessories.
More expensive than the dollar
The first jeans cost 1 dollar 46 cents, that is less than 50 rubles. Now the cost of jeans can start from 500 rubles in the hot days of the last sales, but these moments should either be specially monitored, or successfully hit on them. On average, jeans stand: for example, in the store Mango, from 1899 to 2299 rubles.
Varenki in Topshop will cost 2599 rubles, 1699 rubles are skirts that seem to be cut from jeans – they are now, perhaps, the only popular things from denim, except for the trousers themselves. Classic “Levies” can be purchased for 3,500 rubles, for as many feminine jeans in the Miss Sixty, where also for 10,000 rubles offer the latest model, all embroidered with lightning.
Jeans, despite its unpretentiousness, a capricious thing – they will look good if they are selected according to the figure (we do not take into account the rapper’s trousers). Recall how to choose the size: on the label the size of the jeans is usually indicated as follows: W34 L34. W is the size at the waist, L is the length.
To determine the first digit, we subtract 16 from its clothing size: for example, 46 will be designated W30. The length is measured in inches and ranges from 28 to 36. L28 means the height of 157-160 cm, L36 – 190 cm, choose your own. And if you do not go wrong with the size and cut, then jeans will certainly decorate you. No wonder they have been so popular for more than 150 years.