The brainchild of beauty influencers Marianna Hewitt and Lauren Gores Ireland, Summer Fridays’ rise to fame began with a very pretty (and very Instagrammable) pastel blue tube. Popping up on Instagram feeds across the world, it seemed to be the only product that the beauty community wanted to talk about.
When Kim Kardashian West speaks, we listen. Whether she’s raving about a lip balm or a foundation, the likelihood is, it’s going to sell out. And that’s exactly what happened in March 2018 when skincare brand Summer Fridays launched its debut product, the Jet Lag mask, in the US.
After Kim took to Instagram to declare her love for the face mask, retailers couldn’t keep up with the demand. It sold out multiple times across all of its retailers and became an international bestseller. When Summer Fridays announced it was planning to launch in the UK a few months later, Jet Lag garnered a waiting list of thousands.
Now, one year and two new launches later, Summer Fridays has made a name for itself as one of beauty’s go-to mask brands with only three products under its belt, and the hype isn’t dying down.
Ideal for beating exhaustion and injecting some life into stressed-out, tired complexions, Jet Lag has become a travel essential for jet-setters across the land.
Ahead of further plans for expansion (and total world domination), we chat to the duo behind the mask that promises to make travelling that little bit easier and reveal the summer skincare tips they swear by…
Travelling can be exhausting
Marianna: Before we started Summer Fridays, we were both bloggers. We were testing so many products and a lot of them were falling short of the things we loved. I was travelling a lot, too. I was so busy flying, I was constantly jet-lagged. Lauren was also a new mum, so between the two of us we were totally exhausted, and that’s why the Jet Lag mask was born – to get rid of that feeling.
Washing your face is the most important beauty ritual
Lauren: I have oily skin so I never go a night without washing my face, and I always make sure my face is clean before a flight too.
M: One of my biggest beauty tips is to always wash your face before you go to sleep, and make sure you are really removing your makeup. When you wake up in the morning you want to make sure your pores aren’t clogged. I never travel with makeup on, either. I prefer to keep a bare face so that I can reapply my skincare mid-fight.