Whether you’ve had a Brazilian blow dry or Japanese straightening, the brand’s £10.95 shampoo and conditioner nourishes hair and increases the effect of treatments by a staggering 45%.
Hair treatments like keratin treatments and Brazilian blowdries are readily available on the high street but when it comes to aftercare, the options aren’t so plentiful.
That’s why WNt London, which is the UK’s first-ever premium aftercare hair brand for those who have had intensive salon treatments, is receiving such rave reviews.
The ingredients themselves include a plethora of oils including macadamia, argan and castor oil, creating shine and eliminating frizz. The sulphate-free shampoo and conditioner duo is also said to rehabilitate damaged hair and adds the sleekness back into lacklustre ends.
Joseph Criscuolo, who is hair stylist to Maisie Williams and Kate Moss, swears by the stuff, saying: “In a trial, I performed Brazilian blow-dries on eight models, and proceeded to trial homecare products on the said models over a 5-month period. Half used competing sulfate-free brands, and the other half used WNt shampoo and conditioner.
“The effects of the Brazilian treatment for those using competing brands started to wear out after seven weeks. The test subjects using the WNt brand saw longer efficacy (straight frizz-free hair) for over 12 weeks.”
It seems he’s right; the shampoo and conditioner has sold out twice since its release and has 5,000 people on the waiting list to get their hands on it when it comes back in stock. Race you to join the list?