This democratic approach to beauty is also reflected in the pleasingly affordable prices – everything will cost under £30 when it launches in the UK next week.
The model and entrepreneur’s roster of ingredients unsurprisingly includes some of the most Googled and TikTok-famous skincare actives. Think niacinamide to brighten, nourish and improve skin texture; peptides, aka amino acids that keep skin plump and firm, as well as hyaluronic acid and squalane to replenish moisture and keep the skin barrier happy.
The first drop will consist of all five of Hailey’s hero products to date. These include the Rhode Skin Peptide Glazing Fluid (£29), Hailey’s signature step to that glazed skin finish. This hydrating serum-gel hybrid, plumps and hydrates, while immediately imparting a luminous finish.
Next up is the Rhode Skin Barrier Restore Cream (£29), a fragrance-free moisturiser, which additionally features antioxidants and essential fatty acids courtesy of shea butter, which Hailey describes as “the rich recovery layer” for nourished, smoother skin in the long-term.
With over 572 million views on TikTok and counting, the Rhode Skin Peptide Lip Treatment (£16) is hailed as a one-stop-shop for plump, pillow-soft lips. Thrillingly, three flavours will launch in the UK: Unscented, Salted Caramel and Watermelon Slice.
All Rhode products come in chic matte grey packaging, are vegan, gluten free, cruelty free and, crucially, flood all skin types with hydration – yep, even sensitive skin.
While you can’t buy the products until May 17th, you can join the waitlist now at Rhode Skin.
