March 28, 2024

Gwyneth Paltrow’s Goop has launched its first-ever range of inclusive clothes that go up to size 44

Gwyneth Paltrow’s brand, Goop, has finally decided to launch its first ‘size-inclusive’ clothing.

The new collection is part of a collaboration with New York-based brand Universal Standard and will see her clothes now available in sizes ranging from a US 00 to 40 (that’s a UK 4 to 44) and each piece of the capsule collection has been tailored to someone of each size, rather than sizing up or down a template fitted onto one model.

The news is being welcomed by those above a US 12 (UK 16) who were previously unable to find anything by Goop that catered for larger sizes.

Gwyneth announced that she wanted her lifestyle brand ‘to be a place where women who are feeling marginalised in any way can come’ and the actress-turned-wellness-guru teamed up with Universal Standard to create a collection that was aimed at a wider group of women after realising that women above US size 14 or UK size 18 were seriously limited in clothing choices.

Universal Standard’s co-founder Alexander Waldman said in an interview that, ‘This is really about making size inclusivity the new normal through a variety of channels…the thing that should determine your clothing choices should be your taste and your budget. We don’t need any more barriers than that. ’

The good news is that the collection can be shipped to the UK, where sizes generally only ever go up to a UK size 36.

Good work, Gwynnie!

Leave a Reply

Your email address will not be published. Required fields are marked *