Gwyneth Paltrow’s brand, Goop, has finally decided to launch its first ‘size-inclusive’ clothing.
The new collection is part of a collaboration with New York-based brand Universal Standard and will see her clothes now available in sizes ranging from a US 00 to 40 (that’s a UK 4 to 44) and each piece of the capsule collection has been tailored to someone of each size, rather than sizing up or down a template fitted onto one model.
The news is being welcomed by those above a US 12 (UK 16) who were previously unable to find anything by Goop that catered for larger sizes.
Gwyneth announced that she wanted her lifestyle brand ‘to be a place where women who are feeling marginalised in any way can come’ and the actress-turned-wellness-guru teamed up with Universal Standard to create a collection that was aimed at a wider group of women after realising that women above US size 14 or UK size 18 were seriously limited in clothing choices.
Universal Standard’s co-founder Alexander Waldman said in an interview that, ‘This is really about making size inclusivity the new normal through a variety of channels…the thing that should determine your clothing choices should be your taste and your budget. We don’t need any more barriers than that. ’
The good news is that the collection can be shipped to the UK, where sizes generally only ever go up to a UK size 36.
Good work, Gwynnie!