New York is a clubby town. We have our neighborhoods, of course. Then there’s the schools, our restaurants and dining tables, our bars. There’s the places we sweat and the routes we take (bridges and tunnels included, thanks!). Even the places we work: the finance fellas and the ever-shrinking publishing crowd; the admen who once were Madmen (now it’s more BkBoys); the service folks and the civil servant circuses that are the FDNY, NYPD, and, one assumes, DSNY.
A generation ago, beginning with SoHo House, a new kind of club cropped up downtown. It was the official kind, where you had to apply for membership, pay if you were accepted, and, despite their various gimmicks, offered little – in terms of amenities – except the opportunity to fraternize with people who were, at the end of the day, like you.
More recently, these took on a flavor of “shared workspaces” – offering desks and networking – with NeueHouse touting a creative business community, the Wing promising women an attractive, Instagrammable place to gather, and Spring Place offering the jet set an office away from theirs. At the same time, tech firms expanded from their valley of silicon to our happy, dirty little island. Google, Tumblr, and Audible all have very fancy, very tidy, very shiny homes here. The most recent incursion of sanitization comes in the form of Instagram, who this month opened its 14th floor offices in 770 Broadway, the old Wanamaker’s department store, where parent company Facebook occupies floors 2, 7, 8, and 15.
Instagram’s new offices occupy the 14th floor of 770 Broadway.