Get to Know Sarah Bahbah, the Artist Who You Probably Recognize From Instagram

Sarah Bahbah. Photo: Courtesy

On a Friday night in New York Citys Lower East Side, Castle Fitzjohns  was packed with cliques of young women. Each huddled together with their smartphones in tow as they stood in front of separate photographs by Sarah Bahbah for her latest exhibition "Fuck Me, Fuck You." The series is displayed as perfectly framed, square-shaped images of up-and-coming models Adesuwa Aighewi, Julia Morrison and Sonia Ben Ammar, set in cinematic-style scenes — a night out, at home — complete with a subtitle of dialogue. Chances are, those who were taking photos of Bahbahs work have seen it before, most likely on Instagram, and chances are theyve already posted more of it on that very same platform.

"Each series I do focuses on capturing my internal dialogue, which is essentially my overthinking brain," says Bahbah, whos based in Los Angeles by way of Australia. "I have a problem with ambivalence. Im constantly hot and cold with my relationships. And that kind of dialogue inside of my brain is what you see in the art. Adding the dialogue onto the photos is me capturing the things I wish I said or I actually said to a significant other."

"Fuck Me, Fuck You" by Sarah Bahbah. Photo: Courtesy

And while Bahbahs signature style is a meme-worthy medium for the internet-addicted era, its her provocative-yet-personal material that strikes a chord with her viewers. Havent you sung Rihanna lyrics in the mirror before? Or shared love advice with your best girlfriend? How about having to sit through a "bullshit conversation"? "I dont really have a direct inspiration," says Bahbah. "I just use my experiences and what Im going through to create the work."

Although Bahbah has been shooting photography for the past decade, her creative career actually started in advertising. While she was working for ad agencies, she maintained a blog called Raise By the Wolves, starting with documenting music festivals on film. Eventually, she ended up garnering clients and pursued photography full-time, as well as swapping her film camera for digital in order to keep up with so many deadlines. Since 2015, her photography has been on display at galleries and art fairs around the world.


While her exhibition is on view in New York (with a few stops in Europe to come), we chatted with Bahbah over the phone about collaborating with fashion brands, her creative process and personal style, and who shed love to work with next. 

You recently did an online campaign for Guccis Guilty Absolute fragrance. What was that like?

That was the first time I actually attached my art to a fashion brand. The reason why I was so willing to do so is because I really respect what Alessandro [Michele] and the Gucci team are doing. Theyre constantly willing to work with young artists. Theyre really breaking down the rules in the fashion world and I think thats highly commendable.

Are you planning to do more collaborations with fashion brands in the future?

The reason why Ive become more open to the fashion side of things — Ive been to a few fashion weeks in Milan, Paris and New York — is because fashion has such a strong influence. Ive been reached out by a lot of brands to do collaborations, and my attendance at fashion week is how I gauge which brands I want to work with or which ones I want to put on my goal list to collaborate with. I have a really small goal list right now and Im so glad I got to work with Gucci because they were on the top of that list. In the past, I havent really been open to [collaborations] because I didnt want to compromise with a brands needs but I think collaborating now is actually helping expand the messages Im trying to portray in my work, so Im much more open to it now than Ive ever been.

"Fuck Me, Fuck You" by Sarah Bahbah. Photo: Courtesy

How would you describe your personal style? What brands are you into right now?

When I look at my wardrobe, its predominantly vintage designer pieces. Im not really into fast fashion because of the environmental effects it has, so I steer clear of that. Im obsessed with Squaresville in Los Feliz. Its a vintage store, but they have designer consignment and I found this beautiful Valentino dress and a YSL button-up. Every time I walk in there, Ill always find something different. Ive collected so much over the years just going to that store. I guess that’s my personal style. I just like to collect vintage pieces, and if theyre designer it’s a bonus.

But I really do love Valentino and Gucci. I have a handful of Gucci bags and Chanel and I really like Burberry. I think Coach is making a huge comeback right now. I was just at their office in New York and the pieces for the next season are incredible and I cannot wait to get my hands on a few of those dresses.

Your artwork has a very fashion-adjacent aesthetic to it. Whats the creative process behind who you shoot and the styling?

I pick my talent based on who Ive been stalking on Instagram for a while or whos reached out to me and been like, "Hey, we should work together." Thats how I came across Adesuwa [Aighewi] and Julia [Morrison], who are in "For Arabella." I usually meet up with the talent prior to shooting just to see if we have a connection and Ill tell them the story Im working on and see if they can resonate. I dont really look at them as models. I look at them as people who play the characters that I have mind. Julia, for instance, shes an actor, so she really channels Arabella the way I was seeing her. I think "For Arabella" is my strongest series.

In terms of styling, fashion plays a huge role in capturing an era that I wish to express. Im constantly inspired by pieces that are timeless and I really like to channel the Parisian-chic look or Kate-Moss-in-the-90s vibe. So you can never quite put a finger on the decade it was shot. I like that about it. I like that my series feel timeless and people can resonate with them no matter what year it is.

So who are you following on Instagram now that you really hope to work with one day?

At the moment, I really like Imaan Hammam. Shes a Middle-Eastern model and Im dying to work with her. I also really fuck with Zoë Kravitz. I think shes amazing. And I would love to shoot a series with Millie Bobby Brown. I just think shes adorable and I love how youre really seeing her blossom as a young woman. Its beautiful. And I really love Issa Rae from "Insecure." Her writing inspires me like crazy. In terms of males I really want to work with, Rami Malek; he doesnt really use Instagram but I love his work in "Mr. Robot." I think he’d be great to create a character around. And obviously, Rihanna. Shes on the top of my list.

"Sex and Takeout" by Sarah Bahbah. Photo: Courtesy

Your work is so popular on social media. Ive seen "Sex and Takeout" pop up on my Instagram feed plenty of times. What are your thoughts on how your work is shared and viewed online?

In the early days of my career, I didnt take too kindly to people posting [my work] without credit, but then I had to let it go because whether my name was attached to it or not, my work was being spread like wildfire. At the end of the day, those who knew it was my work would credit me and so people would come back to me regardless. But the thing that Im not quite happy with is Instagram literally says in its guidelines that you cant share images without the artists or creators permission, and if you do, it can suspend your account if its reported. And so the fact that literally 99 percent of Instagram is sharing other peoples work without credit or permission, youre still breaking those guidelines. So I think [Instagram] needs to change the guidelines or a movement needs to happen where people become aware that theyre actually breaking copyright by sharing other images.

But again, thats something that I completely stepped away from caring about just because having my work out there and constantly going viral, its working in my favor so much. If anything, Im flattered that people connect with what I put out there and it just makes me want to keep going.


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