May 18, 2024

Get ready, every influencer’s favourite brand is about to open its first UK store in London

It’s the Scandi brand adorning every It girl’s Instagram, thanks to its contemporary designs, super cool cuts and sprinkle of off-beat chic.

Now, fashion lovers will be able to shop Scandi chic on the UK high street, because Ganni have announced that they’re set to open their very first London store.

Luckily, we don’t have long to wait either, as the Danish giant will open its doors in spring 2019, with a 2,750 square foot space at 36 Beak Street joining the collection of cutting edge fashion brands setting up shop in Soho.

The Copenhagen-based brand was founded by husband and wife team Ditte Reffstrup (creative director) and Nicolaj Reffstrup (CEO) in 2009, and quickly grew a celebrity following thanks to its stylishly practical clothes. We can thank Ganni for puffer jackets, the jumper that dominated 2017 Instagram feeds, paintbox-bright denim, and of course, pairing floral dresses with sneakers.

Get ready, every influencer's favourite brand is about to open its first UK store in London

Everyone’s favourite Danish fashion label launches first denim collection

With a roster of celeb fans including Alexa Chung, Daisy Lowe, Jessica Alba, Kendall Jenner and Alicia Vikander all vying for the #GanniGirl look, the Danish label is now firmly on our style radar.

If there’s anything that can pull us through the long, cold winter, it’s the thought of floating around in those signature crepe dresses come spring. We’ll see you in the queue…

This cult brand offers the most flattering dress shape around (and influencers and celebrities can’t stop wearing it)

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