Union and Sims first launched ‘Flawless by Gu’ back in 2017, with 10 products formulated to keep textured hair healthy and hydrated.
Now, Union and Sims – who helped her hair recover following IVF-related hair loss – are back with a brand new, affordable range.
“I’m proud of this collection because we were intentional about crafting a line that is versatile enough to provide solutions for all style choices,” Sims explained in a statement. “From curls, waves, and coils, to heat styles, braids, wigs, and weaves, there is a Flawless product to support your hair’s needs for brilliance, health and beauty.”
Positive news klaxon: Gabrielle Union has announced the return of her haircare line ‘Flawless by Gu’, alongside her hairstylist and friend Larry Sims.
‘Flawless by GU’ will launch on 3rd August with 12 products – including a 3 Minute Restoring Conditioner, a Hydrating Detangling Shampoo and a Detangling Leave-In Conditioner – all rich in nourishing, moisture-rich ingredients, such as Brazilian bacuri oil, Himalayan moringa oil, olive oil, castor seed oil and African shea butter.
“This collection is very important to me because I fully encourage self-expression and authentic ownership of personal style,” Union said of the launch. “Wanting to try different hairstyles as a component of that shouldn’t mean compromising the health of your hair, nor breaking the bank with expensive products. We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity.”
And when she says affordable, she means it. When a fan tweeted: “Ooooh I’ve been neglecting my hair.. what’s the price point looking like”, Union replied: “4$-10$”. We are so here for affordable, inclusive haircare.