May 20, 2024

Fashion’s eco denim brand just collaborated with Swarovski

Thankfully, there have been a number of recent innovations in the conscious fashion space that render real, sustainable creativity a very viable possibility, but no product so far caters to the eco extrovert quite like Swarovski’s new collaboration collection with E. L. V. Denim.

The East London-based up-cycled denim label that holds environmental and social sustainability at the very core of its business model – known and loved amongst the fashion set for transforming discarded denim into modern, sophisticated designs and having zero impact on the environment – has teamed up with the iconic crystal brand to create seven unique pieces, all individually made by hand.

Although best-known for its ultra glitzy jewellery, Swarovski also has seriously impressive conscious credentials. Through its Conscious Design program, the company encourages the design community to adopt principles of circularity and reconsider up-cycled crystal as a resource.

When you think of ‘sustainable fashion’, what first springs to mind? You could be the biggest champion of conscious clothing but even then you likely still conjure up a similar picture. Basic t-shirts, print-less pieces and inoffensive staples, right?

But while those are all undoubtedly valuable items to have in your wardrobe (where would we be without our classic white t-shirts! ? ), there’s very little about ‘inoffensive’ fashion that really gets the sartorial tastebuds tingling.

It may sound frivolous and, of course, a tingling tastebud by no means comes before the future of our planet, but there’s no denying that many of us really crave the excitement and creativity of good old-fashioned FASHION.

Being involved in the Swarovski Conscious Design programme has meant E. L. V. Denim has given new life to each crystal by creating custom and timeless one-off pieces.

Commenting on the collaboration, E. L. V. DENIM Founder, Anna Foster, said: “I truly admire Swarovski’s commitment to sustainable development. ”

“Rather than down cycling their crystal they have used it as a positive resource, allowing brands such as myself to use them creatively, producing limited edition capsule collections. ”

The E. L. V. Denim x Swarovski collection is available from today, July 13, with prices ranging from £650 – £2,200.

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