05.03.2021

Fashion insiders, are going wild, for this secret Debenhams, designer dress collection

Fast-becoming one of London Fashion Week’s most popular labels, married couple Justin Thornton and Thea Bregazzi launched Preen (official name: Preen by Thornton Bregazzi) in 1996.

And while their seasonal high-end collections are always a huge success amongst fashion editors and celebrities alike – Kate Middleton, Michelle Obama, Cate Blanchett and Scarlett Johansson are all big fans – it’s their collaboration with one of the UK’s biggest high street department stores that may be one of their smartest moves yet.

Here are the 10 things we’ll *all* be wearing in 2019

Launched in 2017, the designer duo paired up with Debenhams to create ‘Studio by Preen’, a diffusion line with all the shape and style of their main collections at a mere fraction of the price.

Fashion insiders, are going wild, for this secret Debenhams, designer dress collection

From jumpers to jackets, skirts to blouses, the high street collab offers up a smorgasbord of flattering pieces that bear all the staple branding markers (we’re talking endless frills, florals and asymmetric hemlines) of the higher-priced pieces, but it’s their dresses that have got fashion insiders talking.

Fashion insiders, are going wild, for this secret Debenhams, designer dress collection

One of the industry’s best kept secrets, if you took a sneak peek in any fashion editor’s wardrobe you’ll almost certainly find at least one. It’ll probably be mid-length. It’ll almost certainly boast some sort of a pattern. And it will definitely have been a goddamn bargain.

The current collection – the majority of which, admittedly, is in the sale – spans price points from £14.70 to £79, and over half are under £50.

Fashion insiders, are going wild, for this secret Debenhams, designer dress collection

What are you waiting for!?

But please don’t tell anyone else – we don’t want it to keep selling out. It can be our little secret, right?

Scroll down to see all the big trends that will dominate your Instagram feed this year…

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *