Once reserved for secondary school art lessons and devoted DIY’ers, the kaleidoscopic print has been infiltrating its way back to the forefront of our minds for a while. It was showcased by the likes of Prada and Stella McCartney in their recent collections, and Dior and Versace a couple of seasons back. But our obsession has come to a head during lockdown.
Unless you’ve been living under a rock for the past month (or having a digital detox, in which case, you’re excused), you’ll have noticed that our favourite 90s trend, tie-dye, is enjoying something of a renaissance.
So why now? In such unprecedented times, we’re taking comfort in trends which remind us of our childhood. Case in point: the victorious return of beaded jewellery. Secondly? Tie-dye lends itself so damn well to loungewear, brightening an otherwise boring at-home wardrobe and allowing us to channel our sartorial cravings into something altogether more fun – in lieu of being able to get dressed up and go out.
The fashion pack have been seen donning tie-dye tracksuits, sweatshirts and oversized tees on the reg., (take a scroll down the Insta-feeds of and for proof). And in a bid to make money from home, stylist has been flogging sell-out spirit-lifting sweatshirts to her growing pack of eager followers. Each and every one of her drops sells out in minutes.
While you *can* tie dye your clothes yourself at home (incredibly easily, may we add), those whose time is already filled with jigsaw puzzling, wardrobe re-organising, crafting and banana bread baking will be pleased to know there are tonnes of stylish pre-tie-dyed pieces worthy of a space in your wardrobe and available to shop now. If you’re feeling a tad overwhelmed by the rainbow-hues, start small with a tie-dye t-shirt like this one from H&M. Or how about this pair of ? If you’re already on board, you’ll want to invest in this iets frans… tie-dye tracksuit before everyone else does. Race you to the checkout.