As a wellness devotee, Miranda created Kora Organics in 2009 as she wasn’t able to find a natural and organic beauty brand that delivered the skincare results she wanted. Since launching in Australia, Kora Organics has attracted international acclaim and is now available in over 25 countries worldwide – and, finally, the UK via Space NK. Hallelujah.
I have long had a mild major girl crush on Miranda Kerr. Whether she’s lauding the benefits of crystals or encouraging her followers to knock back a spirulina-filled green juice every morning, when she talks, I’m listening.
So, when the model released her own range of award-winning certified organic and natural beauty products, Kora Organics, I was all over them quicker than you can say ‘rose quartz’.
To celebrate Organic Beauty Week, I gave Miranda’s entire 6-step organic skincare range a whirl to see if it gave me a glow to rival the model’s.
Miranda is keen to confirm that her entire range is certified organic, explaining: “There is no denying there is a global ‘awakening’ or movement towards organic as more and more people become increasingly educated and aware of the health risks associated with exposure to non-organic products and foods that contain harmful toxins and carcinogens.
“Because of this trend, more brands are aligning their products and marketing towards the natural and organic space, so it’s important to know the difference and what sets Certified Organic and in turn, Kora Organics apart.”
Miranda maintains that products simply labelled ‘Natural or Organic’ come with no guarantees unless they are certified by an independent body, because using and marketing these terms is unregulated. Many consumers wrongly assume these ‘Natural and Organic’ products contain ingredients that are minimally processed and that they don’t contain toxic chemicals or artificial fragrances. But unfortunately, due to the lack of regulation within the beauty industry, manufacturers can misleadingly label their products as ‘organic’ or ‘natural’ even though they contain processed, toxic and chemically enhanced ingredients.
Certified Organic is the most heavily regulated ingredient system in the world and guarantees no toxic synthetic pesticides, herbicides or chemicals are used in production of ingredients or manufacturing of products.
“At Kora Organics, our products are officially certified by the world’s leading international certification body, COSMOS-standard AISBL/Ecocert,” she adds.
As someone who has long suffered with acne, which my dermatologist put down to an overuse of harsh product formulations wreaking havoc with my skin’s pH, I was keen to strip my skincare regime right back and plump for only natural products. As a certified organic brand, Kora therefore seemed the perfect range to tackle my troublesome skin.
Here’s how I got on…