Here’s a sneak peek at the latest exciting beauty buys coming to Boots

That’s why we’re so excited about the latest launches at Boots, all of which you’ll find in its new-look beauty and wellness halls. Think cult LA-based brand Lime Crime, a DIY hair product upgrade from Josh Wood Colour, hero skincare by Ole Henriksen, and – be still or beauty-loving hearts – the new drops from Fenty Beauty.

We’re a demanding bunch when it comes to beauty, and we’re constantly on the lookout for the latest products. And while we’re no strangers to trawling obscure sites for hard-to-find buys, what we really love is when cult beauty brands land on the high street.

These are the brands and products we’re rushing out to buy…

Fenty Beauty

Rihanna has a Midas touch when it comes to beauty – everything she touches turns to Instagrammable gold and promptly sells out. And we at GLAMOUR have long been obsessed with RiRi’s beauty line for its commitment to inclusivity (her foundation has 50 shades) as much as its beautiful packaging and highly pigmented products. Right now, we’re prolonging summer with Sun Stalk’r Instant Warmth Bronzer, £23 and our brows’ NBF, the all-new Brow MVP Ultra Fine Brow Pencil Styler, £17.

Lime Crime

Get familiar with this name because it’s about to become huge beauty news. The LA-based brand’s tagline is: ‘Makeup for unicorns’, and its super-bright palettes, shadows, lipsticks and glosses in every colour of the rainbow will definitely bring some magic to your makeup bag. Dive right in with the Venus XL Palette, £56, and clear time in your diary to create some serious lewks.

Josh Wood Colour

Legendary hair guru Josh Wood is best known for working with major celebrities, but now he’s coming for your ’do. Focusing on natural ingredients, his range – from permanent colour to nourishing masks, colour-safe shampoos and root concealers – brings salon-level colour to your bathroom. The most exciting product? Shade Shot Gloss, £15, a semi-permanent tint that conditions as it colours to leave your hair super-glossy and soft. Trust us, you’re going to need this for your next #SelfCareSunday.

Ole Henriksen

Have we mentioned our undying love for all things Ole Henriksen? The LA-based skincare brand comes up consistently in beauty editors’ and bloggers’ lists of hero products. If you haven’t already added the award-winning Banana Bright Eye Crème, £30, to your routine, we’re going to need to know why not. Its latest drop to make it onto our bathroom shelves? PHAT Glow Facial, £42 – it’s a total skin-changer.

Your VIP invite

Want to be in the beauty know? Join the new Boots X loyalty programme to get access to freebies, beauty services, exclusive offers and event invites. Plus, you’ll be the first to hear about the latest product launches. You’ll be in good company, too – top beauty, fashion and lifestyle influencers will be sharing their tips, tricks and hacks with members.

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