One of the most important facets of a new year beauty detox is cleansing our hair. The toxins and chemicals which we are surrounded by every day can ruin our hair: air pollution damages the proteins in our hair, making it more susceptible to breakage; hard water sits on the hair like a heavy mineral, leaving hair dull, flat and difficult to style and the products we use contain harsh chemicals that leave our hair weak and scalp irritated. It doesn’t matter if your hair is damaged or healthy, curly or straight, Asian or afro, pollution, the environment can impact everyone’s hair.
In the aftermath of the festive season, our thoughts often turn to detoxing, whether it’s trialling a yoga classes, partaking in ‘Dry January’ or even testing out a new diet plan. Whilst most people tend to focus their attention on their wellness regime, detoxing our beauty regime is also paramount following the toxin-fuelled festive season.
We know that washing hair too frequently can strip your hair of its natural oils and further perpetuate the damage, so how can we strike a balance between removing the toxins from our hair without extracting the natural oils, vitamins and proteins which keep our hair nourished?
The best fix, according to experts, is ‘triple detoxing’ hair a few times a week. The hair geniuses at Living Proof have devised a Triple Detox Shampoo and it’s pretty groundbreaking stuff in the haircare market.
Their patented ‘Healthy Hair Molecule’ has replaced silicones and instead harnesses the life-changing power of charcoal to eradicate hard water minerals, leftover product and polluting substances.
It has the following triple detoxing effect:
- Repels the dirt and oil which damage your hair.
- Removes pollution, hard water minerals and residual product to cleanse your hair of the chemicals that damage and dry out our hair without stripping your hair of the natural oils that it needs.
- Cleanses your hair of damaging chemicals and hydrates your scalp, without stripping your hair of the natural oils that it needs.
The best part is, the triple detox shampoo contains no sulphates or hard detergents that are on the beauty black list because they strip your hair of the essential fatty acids it needs to look and feel healthy.
Michael Shaun Corby, the Global Creative Director for Living Proof, describes the Triple Detox Shampoo as a ‘forcefield over the strands of hair’ which protects them from the many aggressors of everyday life. “The harmful and damaging chemicals just slip right off,” he says. “By defending our hair from the elements, triple detoxing our hair can help us break out of the cycle of overwashing, helping us to get our healthiest hair.”