But with so many people out there claiming to be making a difference in the fashion space, who can we actually trust?
As our demand for ethical fashion gains more and more momentum, brands and designers are increasingly offering clothing for shoppers with a conscious.
If you’re looking to make more conscious sartorial decisions, the PETA Fashion Awards, which celebrate the labels, style icons, and forward-thinking designers that have made big statements for animals in 2019, is a good place to start.
So who’s best in class? Chanel, Selfridges, and Victoria Beckham made this year’s Best Luxury Fashion Moment by banning exotic skins, and H&M was recognised with a Progress Award for its Conscious Exclusive collection, featuring pineapple-leaf leather and orange-peel silk.
After talks with PETA, Amsterdam Fashion Week banned fur, resulting in the Best International Fashion Moment. Oasis and Warehouse are among the brands committing to a ban on cruel and unsustainable cashmere, prompting the Best High-Street Fashion Moment. ECOPEL and Stella McCartney were honoured with a Collaboration Award for KOBA, a recyclable, bio-based faux-fur fabric. And Miley Cyrus, who proclaimed, ‘there doesn’t have to be torture in fabulous fashion,’ won the Vegan Style Icon Award.
“It’s never been more on-trend to dress with compassion,” says PETA Director, Elisa Allen. “As today’s designers and consumers are embracing ethical, eco-friendly materials, the future of fashion clearly lies in conscious vegan clothing.”
Other winners include Hunter, awarded Best Vegan Outerwear for its “Vegan Edit” of jackets, bags, and rain boots; VIN + OMI, which won an Innovation Award for its revolutionary material made from nettles; Napapijri, which nabbed Best Down-Free Brand for its recyclable jackets; Ashoka, which took home the Best Vegan Bags prize for its apple-leather accessories; Leticia Credidio, who won the Designer to Watch award for her organic cotton and seaweed apparel; Nanushka, which received the Most Wanted Award for its Hide vegan leather puffer, a street-style favourite in 2019; and Sascha Camilli, who was awarded the Essential Reading Award for her book, Vegan Style.
PETA – whose motto reads, in part, that ‘animals are not ours to wear’ – notes that turning animal skin into garments requires the use of massive amounts of energy and dangerous chemicals, which is damaging to the environment. The Pulse of the Fashion Industry report revealed that leather – followed by silk – is the most polluting material in fashion, with double the impact of fibres such as acrylic and polyester.