In fact, a survey from Revlon ColorStay Foundation found that 1 in 10 women (11%) say that finding their perfect foundation is as important as finding their perfect partner.
But with so many options available, how the hell do you find The One without wasting your hard-earned money?
Finding a foundation that gives you that lit-from-within glow and lasts from morning latte to lights out without clogging your pores is no mean feat.
A £3 foundation that’s receiving rave reviews online could be a good place to start.
The W7 Legend Lasting Wear Foundation has so much positive feedback from impressed beauty buffs, who say it’s better than its pricey designer makeup counterparts.
According to the foundation’s product description, the purse-friendly formula will give you ‘legendary skin’. “For the days where you’ll be facing the stress of work and the weather or for evenings where you’ll be dancing until the sun comes up, this foundation is formulated to sit comfortably on the skin whilst lasting for hours through thick or thin,” the brand promises.
According to Fabulous, impressed shoppers have been taking to Facebook to rave about the foundation, saying they ‘swear by the stuff’.
One fan even hailed it as a ‘game-changer’ and another said they ‘use it all the time now’.
The W7 Brand was created in 2002 by two men from West London who believed that everyone should have access to an extensive range of high quality cosmetics at an affordable price.
W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals.