On Friday, Kylie announced its arrival on Instagram, naturally: “KYLIE F*CKING SKIN! wow,” she wrote. “Skincare and makeup go hand in hand and Kylie Skin was something i dreamt up soon after Kylie Cosmetics. I’ve been working on this for what feels like a lifetime so i can’t believe I’m finally announcing! building my makeup line from the ground up has taught me a lot and I’m so blessed with that knowledge to apply to my brand new company! Birthing a whole new team, manufacturing, fulfilment etc separate from my cosmetics line was challenging but here we are! I got the best of the best for you guys! Everything is cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skintypes. Make sure you follow @kylieskin to stay updated. I’ll be revealing these amazing products very soon! the official launch date is 5/22! Yay!! so much love went into this. it all starts with skin. Stay tuned ? can’t wait to share.”
Kylie Jenner is launching her very own, very pink skincare range. She’s promised it’ll be available to stock up on by the 22nd May.
Then, by Saturday morning, we had more details. The brand new Kylie Skin Instagram account, which now has nearly a million followers, posted a series of little clips teasing the new products. We got a glimpse at the “first step”: a foaming cleaner.
Followed by an absolutely delish little clip unveiling the six stars of the range. They’re all a milky, millennial pink, of course. Watching them get drenched in what looks like strawberry milk is surprisingly mesmerising.
The so-called “skincare set” comprises: a foaming face wash, walnut face scrub, vanilla milk toner, face moisturiser, vitamin c serum and eye cream.
Next, we got a classic flat lay of all the line-up, against a dreamy pink backdrop. Because do beauty products truly exist, unless they’ve been featured in a picture-perfect flay lay?
In this post, we found out the prices of the products. The face wash and face moisturiser will be US$24, so about £18.45. The face scrub and toner are £17. The serum will be £21.50 and the eye cream is £15. Or you’ll be able to get the set for US$125, which comes to about £96.
The final piece of milky-pink content we’ve been treated to the past few days unsurprisingly features the Jenner-Kardashian matriarch, Ms Kris Jenner herself. Sitting in a pink bathroom, wearing a matching pink robe, she endorses her daughter’s range.
That’s all we know right now. As Kylie said, KYLIE F*CKING SKINCARE. Wow.