That’s why we – and the general public – are praising Sainsbury’s new range of stylish breastfeeding-friendly clothes.
As many new mothers knows too well, breastfeeding in public can be unnerving. In fact, over the last 10 years, Dr Kate Boyer, a Senior Lecturer in Human Geography in the School of Geography and Planning at Cardiff University, has been researching women’s breastfeeding experiences.
Her research shows that new mothers can be uncomfortable with the prospect of breastfeeding in public, sensitive to public reaction, and averse to the prospect of making other people uncomfortable – even though we think new mothers should be able to do whatever the hell they want.
The supermarket has released a collection of chic button and zip down shirts, pinafores, jumpsuits and dungarees designed to make it that little bit easier for women to breastfeed in.
The range at Tu was inspired by the Can I Breastfeed In It community, a Facebook group where mothers speak candidly about the issues they face when breastfeeding. Obviously the new range went down a storm on the group, where it was hailed ‘game-changing’. A sneak peek of the collection amassed 4000 comments and 11 thousand shares on the community group, with one woman saying: “There is so little choice out there for breast feeding Mum’s. And from somebody who loves fashion and shopping, this is going to make a huge difference!!”.
Another added: “One of the hardest things PP post-partnum is learning to love your new body and I found it even harder not being able to wear my usual clothes as they didn’t have boob access.”
In even better news, the collection, which ranges from size eight to 28, is priced between £14-£45.
We think this new collection from Sainsbury’s is a brilliant move and we hope it empowers new mothers.