Taking that suspicion and blowing it out the water, just 24 hours post-launch and it seems every single person on our Instagram feed has stocked up *and* managed to snag that perfect snap. It takes us longer to even consider our pose…
She’s one of the original Instagram influencers, so when we heard that Aimee Song was launching her debut fashion collection for wildly popular e-tailer, Revolve, we had a sneaky suspicion it would do well.
Offering fans a taste of her recognisably chic, fun aesthetic, Aimee cites 80s and 90s style icons such as Princess Diana and Sex and the City’s Samantha Jones as design inspiration, and we are utterly living for that pairing.
Considering her career’s roots, it’s unsurprising to a certain extent that her collection is already all over the feed. But even by an influencer’s standards, word got out pretty quick…
“I’ve worked closely with REVOLVE for nearly 9 years now, so there was a natural synergy in coming together to create my first apparel project”, said Aimee. “I trust them both personally and professionally to help me bring my creative vision to life.”
“It has been a privilege to see Aimee grow into the world-renowned influencer, author, and design powerhouse that she is today”, said Raissa Gerona, Revolve Chief Brand Officer.
“This was a natural progression in our relationship since she was one of the first bloggers we worked with in 2012. She has inspired us and our customers for so many years and we know the brand will speak to her in an even deeper way.”
The even better news? This isn’t a one-off collection. Marking the e-tailer’s first long-term influencer collection, the New York Times best-selling author will be creating more under the umbrella brand ‘Song of Style’.