Yes the US actress found fame as the star of hit series Black-ish and its spinoff, Grown-ish, and yes, she has an uber engaged Instagram following (4.8 million at the last count), her influence goes way beyond the screen and the grid.
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Considering Yara Shahidi only just celebrated her 20th birthday, her clout on a global scale is nothing short of impressive.
Her work as a politically engaged activist – be it launching a creative platform to encourage the youth to vote or promoting a girls education programme with Michelle Obama (the ex FLOTUS wrote Yara’s recommendation letter to Harvard) – has many calling her the voice of Gen-Z and Oprah Winfrey tipping her as a future president.
Her influence, however, is not limited to politics. Yara is also passionate about other issues – from feminism to inclusivity – hence the news that she has been appointed global ambassador for Bobbi Brown, a beauty brand known for championing female empowerment, is unsurprising. Speaking to Glamour, Yara explained why the decision to collaborate with the brand was easy and authentic, ‘They’ve always believed in using their platform as a platform of empowerment. And, beyond that they have held themselves accountable to having a full range of shades and colours – this speaks exactly to my own values’. Read further to hear more on Yara talk about the importance of being ‘’intentional’, her skincare tips and tricks, how not to do the ultimate eyeliner flick and why there is power in a woman saying NO.
You have the most incredible skin, what are your skincare secrets?
I’ve learnt that the two best things you can do for your face are to wash your face, and stop touching your face. I’m still working on the latter one! When it comes to my daily beauty ethos, I do like to take my time – but I haven’t found 12 steps yet!
I once posted an Instagram post about my routine and I found it so funny because when we were filming, I realised how much of my skincare routine is just about making sure I moisturise. I probably have around 5 steps of moisture from eye creams to overall moisture and hydrating masks. I love the Bobbi Brown Vitamin Enriched Face Base; my family also live by it – you’ll see all the empty containers all around our house, we go through it so quickly. I love it because it is thick without feeling like it is clogging your pores. With all the travel I do, I am so hydration focused that I use the wonderful Bobbi Brown Skin Nourish Mask on the plane – the flight attendants probably wonder what on earth I am doing – and sometimes I even wear it under makeup. I also love to use a facial steamer; I use the portable one from Dr Dennis Gross. It really helps to get my pores clean.