Days after Victoria Beckham confirmed she’s no longer using exotic animal skins in any of her collections, online fashion store Boohoo have just pledged to ban wool across all its brands (that includes Pretty Little Thing, BoohooMan and Nasty Gal).
In a statement, the e-tailer said that, “as of AW19/20, we will not knowingly source any wool products.”
The company’s move has been praised by PETA’s Director of Corporate Projects, Yvonne Taylor, who said “PETA is toasting boohoo group’s compassionate, business-savvy decision to scrap wool,” adding, “Kind shoppers agree that no jumper or scarf is worth kicking, punching, and killing gentle sheep on the shearing floor, and we’re urging other retailers to follow boohoo’s forward-thinking example.”
The animal rights organisation has been campaigning since 2014 for fashion brands to take notice in what they claim to be “systematic abuse” in sheep-rearing facilities across four continents, including the UK. They also allege that the wool industry “wreaks havoc on the environment” and that “manure generated from livestock has significantly contributed to the increase in atmospheric greenhouse gases.”
They’re now hoping that Forever 21 will be the next fashion brand to follow in Boohoo’s footsteps and impose a ban in selling wool products.
The organisation is currently calling on Forever 21 to follow in Boohoo’s footsteps and impose a ban on selling wool products too.