Beauty influencers are taking matters into their own hands and creating the makeup and skincare products they want to use every day. Their sway over Millennials and what they buy is actually pretty staggering. According to the Digital Marketing Institute, 70% of teens trust more influencers than traditional celebrities.
So when an influencer releases a collaboration, it literally breaks the internet.
Looking to get in on the action? We’ve rounded up some of the most talked about and beloved collaborations that are out right now.
Here are the beauty collabs and collections you’ll love…
Tatti is our go-to YouTube makeup artist for the most informative tutorials and she’s finally launching a beauty collection. Tatti Beauty is the result of years of makeup artistry knowledge compiled into a beautiful shimmery and matte textured eyeshadows. Keep an eye out on Black Friday on 29th November as her palette, Textured Neutrals Volume 1, goes on sale. For now, feast your eyes on the pre-sale option.
Jeffree Star x Shane Dawson
Another beloved beauty influencer with a cult following online, Jeffree Star has teamed up with his friend and fellow YouTuber, Shane Dawson, for their Conspiracy makeup collection. The collection consists of 2 bright bold eyeshadow palettes as well as matte and shimmery liquid lipsticks in different shades of baby pink and rose gold especially for this collection.
James Charles X Morphe
This beauty lover was the cover boy for US cosmetics company Cover Girl, breaking new ground. A Millennial and Gen-Z favourite, James Charles has teamed up with Morphe to bring us a delicious, varied colour palette with 13 shimmery shades and 26 matte shades. There’s plenty of colours to create any look you’re after.
Mmmitchell x Tatti Lashes
They’re the eyelash brand that’s been worn by the likes of Kim Kardashian, Ariana Grande, Nicki Minaj, Cardi B and Jeffree Star and their latest collaboration is with makeup artist and fan favourite, Mmmmitchell. Their range of lashes are for those of us who like a big night out and want to have the ultimate lash look.
Jackie Aina x Anastasia Beverly Hills
With over 3 million subscribers on YouTube and 1.4 million followers on Instagram, Jackie Aina is the beauty influencer we feel like we know. This is exactly why we’re delighted she’s teamed up with Anastasia Beverly Hills, a brand synonymous with the best of the best in terms of pigment strength. The duo’s palette has the most dazzling purples, reds and nude colours.
She’s one of the UK’s biggest YouTubers and now turned business owner of multiple ventures under her Zoella brand. Zoe Sugg has delved into the world of beauty with a skincare range, with lip oils, body scrubs and body sorbets being the perfect Christmas presents for Gen-Z beauty buffs.
Huda Kattan is one of YouTube’s most recognisable voices in beauty – and for good reason; her makeup tutorials are put out to 3.6 million dedicated beauty fans. Her latest beauty launch is her nude eyeshadow palette in three different shades, recognising that one nude isn’t made to universally suit everyone.
Patrick Starrr x MAC
He’s the YouTuber and beauty influencer who has gained a dedicated following and now Patrick Starrr has a mega collaboration with MAC. Full of nude matte and shimmery eyeshadow quads, as well as nude pink and bright red liquid and solid lipsticks, it’s the definition of chic.