Known for their frequent efforts to push the fashion boundaries and create a fairer, more diverse, more sustainable industry, ASOS have just launched their latest initiative.
Teaming up with Great British Paralympic athlete and BBC reporter Chloe Ball-Hopkins, the global E-commerce giant have created a £50 ‘fashionable yet practical’ jumpsuit.
Tweeting about the launch, Chloe said: “So over the last several months I have been working with @ASOS to create a fashionable, yet practical waterproof all in one!”
“Not just for people like me in a chair but for anyone. It’s about making fashion accessible! So what should be next?!”
Adapted to be wheelchair-friendly, the jacket and trousers zip together and are fully waterproof, while the hemlines to the back are a little longer to avoid it riding up and the cuffs are adjustable.
ASOS’s latest lingerie is a big hit with fans for one very simple but important reason
Met with huge praise on Twitter, the brand – who have also stopped editing and airbrushing models – has been congratulated and thanked for acknowledging the sartorial desires and needs of differently-abled people.
Congrats, ASOS. Now for the rest of the industry…
ASOS confirms it will no longer sell cashmere, mohair, silk or feathers
