Known for their frequent efforts to push the fashion boundaries and create a fairer, more diverse, more sustainable industry, ASOS have just launched their latest initiative.
Teaming up with Great British Paralympic athlete and BBC reporter Chloe Ball-Hopkins, the global E-commerce giant have created a £50 ‘fashionable yet practical’ jumpsuit.
Tweeting about the launch, Chloe said: “So over the last several months I have been working with @ASOS to create a fashionable, yet practical waterproof all in one! ”
“Not just for people like me in a chair but for anyone. It’s about making fashion accessible! So what should be next? ! ”
So over the last several months I have been working with @ASOS to create a fashionable, yet practical waterproof all in one! Not just for people like me in a chair but for anyone. It’s about making fashion accessible! So what should be next? !
– Chloe Ball-Hopkins (@chloe_ballhopzy) July 4, 2018
Adapted to be wheelchair-friendly, the jacket and trousers zip together and are fully waterproof, while the hemlines to the back are a little longer to avoid it riding up and the cuffs are adjustable.
ASOS’s latest lingerie is a big hit with fans for one very simple but important reason
Met with huge praise on Twitter, the brand – who have also stopped editing and airbrushing models – has been congratulated and thanked for acknowledging the sartorial desires and needs of differently-abled people.
I am getting emotional reading this. Cause I use to work in healthcare and I know how difficult it was for patients who wore clothes that weren’t designed for their disability.
– Natasha Flavia Betts (@Natashathewritr) July 4, 2018
This is amazing! My niece was born with Trisomy21 she was unable to use her muscles ultimately passing away from aspiration. This is awesome it was hard to find clothes for her, also for her feeding tube all her clothes would have to come off to eat. Thank you for doing this.
– Anita (@anittaloveslife) July 4, 2018
Congrats, ASOS. Now for the rest of the industry…
ASOS confirms it will no longer sell cashmere, mohair, silk or feathers
