July 20, 2024

As more celebrities are spotted wearing Zimmermann, we talk to the woman behind the Aussie label about the impact on her brand

Popular amongst the fashion crowd since its launch in 1991, Australian fashion brand Zimmermann has been gaining popularity within the celebrity circuit over the last few years.

Founded by sisters Nicky and Simone Zimmermann, the label reflects its Australian roots via an instantly recognisable and much-adored summery aesthetic of loose, feminine silhouettes and delicate prints.

Recently garnering attention from some of the world’s most well-dressed women, Zimmermann has been spotted on the likes of Beyoncé, Kendall Jenner, Margot Robbie and Jourdan Dunn.

Charlie Chooses: What’s on our Fashion Editor’s high street shopping list this week?

But what is the impact on an already hugely popular brand when an A-lister wears it completely organically?

We caught up with Nicky to find out if it’s still as exciting as ever…

What impact does someone like Beyoncé wearing your label have?

As a designer, it’s always really exciting to see someone you admire wearing our clothes. Beyoncé is just amazing for so many reasons.

Beyoncé’s style evolution is the gift that keeps on giving

One thought on “As more celebrities are spotted wearing Zimmermann, we talk to the woman behind the Aussie label about the impact on her brand

  1. But what is the impact on an already hugely popular brand when an A-lister wears it completely organically?

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