The Seventies are often called out as ‘the decade that taste forgot. ’ Way harsh. There were some unfortunate *lewks* going on, but flares, halter necks, sequins and jumpsuits (just some of the 1970’s signature styles) are too good not to take a chance on.
As well as a host of style icons to come out of the Seventies, we particularly stan ABBA’s epic style. The four-piece Swedish band joined Tiktok this week and hinted at a big announcement on September 2nd (Mamma mia, could it be new music? ! ) so we’re looking back at Agnetha and Anni-Frid’s most legendary fashion moments (and Bjorn and Benny’s too…)
You might remember ABBA as dancing queens in lycra unitards, electric blue satin or white sequins on stage – but the band also had a way with high-waisted denim flares, embroidered waistcoats and excellent jumpers when it came to dressing for day.
Their style was a heady mix of glam rock by night (including stack heel boots and plenty of sparkle) and folksy, cosy daywear, perfect for the autumnal season we’re heading into.
And knowing me, knowing you, there will be a place in your wardrobe for both types of style. If you’re heading Out Out (er, does your mother know? ), Temperley London’s sequinned jumpsuit will set the nightclub alight while Giuseppe Zanotti’s leopard print platform boots are a disco dancefloor essential.
But you don’t have to spend a lot of money, money, money on your after-dark ABBA style. ASOS have a slinky pair of silver sequin trousers that are currently £32.
To get ABBA’s day-time look, focus on patch-pocket jeans, like these flares from & Other Stories or a twill workwear jumpsuit – tucked into knee-high boots. Cosy up in a space-dye jumper and that other Seventies staple, the maxi skirt. We found one from Topshop that has all the retro feels.
Waistcoats are also curiously Seventies-style and Y2K at the same time. Bella Freud’s is in pale pink cord that would be ideal for summer night city ‘fits. Gimme, gimme, gimme all the ABBA style!
