June 24, 2024

Are you ready for the dark side? Indigo denim is back on the catwalk and in your wardrobe

We’re having a tough time with fashion trends at the moment. Being dictated to is not cool and when it comes to personal style, our fashion philosophy is you do you. The catwalk is echoing this mood as individual designers and high street brands are focusing on their own MO rather than flipping from minis to maxis… boho to tailored… and back… every. single. season…

But our eyes still crave a freshness in fashion and new styles naturally filter into our consciousness. There will always be pendulum switches as a new *lewk* spins onto the seasonal merry-go-round. Trends – and you can find them in film, music, sport or TV too – will continue to exist. It’s just up to you whether you wish to simply acknowledge them, ignore them or get on board.

And if you’re patient, everything will come back into fashion if you hold out long enough.

As Gen Z devours all things Y2K (bucket hats, crop tops, cargo pants, pastels…) it was only a matter of time before dark indigo denim boomeranged back into fashion. In the same way that skinny brows are making a come-back (we’re actually terrified), we’ve been wafting around in love-worn jeans, with holes on our knees and cut-off hems, indigo denim – crisp, clean, smart and with proper hems – is making a return to the catwalk, our insta feeds and wardrobes.

Dior AW21


Hermes AW21

Dark blue denim was there on the AW21 catwalks at Dior, Hermes and Molly Goddard (with knee-skimming turn-ups if you dare) and Bella Hadid has transformed into a blue jean baby. We’re here for it. Look to B*Witched and Destiny’s Child for your inspiration and search for high waisted, slightly flared styles to nail the vintage look. Depop will be a gold mine of authentic pieces although the high street has cottoned onto the trend, too.

One thing to note when you’re shopping for new jeans: the more distressed the denim you buy in the shops, the more processes it will have undergone. Obviously if you’ve worn one pair of jeans for the past decade and they’ve naturally faded and softened, that’s a different story but because indigo denim is rawer and less refined it’s a likely to be more sustainable choice than styles that have been repeatedly washed, beached, sanded or frayed. So now you know!

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