May 25, 2024

Amy Schumer is launching a fashion range to ’empower women of all ages and sizes’

She’s known for her quick wit and self-deprecation, but Amy Schumer’s latest venture has taken a surprisingly serious turn.

Co-designing an inclusive fashion label co-designed with celebrity stylist and costume designer Leesa Evans whom she met on the set of Train Wreck, Schumer has created a collection of ready-to-wear wardrobe essentials for women of all shapes and sizes.

The even better news? You have fewer than two weeks to wait.

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Launching at Saks Off 5th on December 13th, the comedian’s debut collection, Le Cloud, will mark her first foray into the world of fashion.

So why now?

Speaking to WWD, the 37-year-old star acknowledged the industry’s desperate need for inclusivity.

“My instinct is to be authentic and to empower women of all ages and sizes to do the same. ”

“We are making beautiful, comfortable and wearable clothing that is accessible to real women. A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves. ”

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Reportedly launching at an ‘affordable’ price point (approx. £30-£200), the 23-piece collection will span tops, pants, skirts, a jumpsuit and outerwear, all made using “light as a cloud” fabrics such as crepe, French terry, satin and scuba.

Music to the low-key dressers amongst you, it will incorporate a relatively muted colour palette of navies, camels, charcoals and blacks.

Sizes will range from XS to XXL (0-20), and 30% of the proceeds will go towards Community Partners – a not-for-profit organisation which supports of the Stylefund project, a programme founded in 2017 that aims to empower women to use clothing to increase their confidence and their success.

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Reminiscing over their first meeting on the film-set, Schumer admitted that Evans: “taught me about proportions, and she taught me that I could feel comfortable in something other than sweatpants. ”

“The tools that she gave me for feeling comfortable and feeling that I could reach my full potential, and I was more worthy to be out in the world in an outfit. ”

“I wanted to pass that on to every woman. That is my truest, deepest reason I wanted to do this. And wanting it to be affordable and comfortable and look great. ”

See you all on the 13th.

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