America’s most major beauty brand, is coming to the UK

Since its launch in 2016, we’ve been completely obsessed with their simple, inclusive, girl-on-the-go products – especially now that the range is 100% vegan.

Beauty addicts, get excited: Milk Makeup is coming the UK!

Now, the cult cosmetics brand is finally making its way across the Atlantic, bringing its one-of-a-kind beauty products to our makeup bags for the first time.

To celebrate their arrival on 28th January, Milk are opening their first-ever pop-up shop in Covent Garden. Better yet, they’re giving you exclusive access to the entire range, two days before it hits Cult Beauty.

Want to be one of the first to get Milk Makeup here in the UK? Sign up RIGHT HERE to WIN one of 50 invites to an hour-long, pre-shopping sweep before doors are opened to the public. In partnership with GLAMOUR, our very own Beauty Editor, Lottie Winter, will be there to share her top tips and reveal her Milk Makeup must-haves. The event will take place at Unit 6, Langley St, Covent Garden WC2H 9JA on Saturday 26th January – 10am-11am. Milk will email the first 50 signups and let them know they have been invited to the VIP pop-up exclusive.

From a KUSH greenhouse to a full on-set studio where you can get your photo taken, the fully immersive pop-up will give you the chance to scoop up your favourite products before the crowds and get a new Insta profiler all in one go. Weekend plans = sorted.

The Milk Makeup x Cult Beauty pop-up will open for 48 hours only on Saturday 26th January at 6a Langley Street, Covent Garden. Be sure to get there bright and early to get your hands on a free goodie bag filled with Milk Makeup treats!

Milk Makeup was founded by Milk Studios Co-Founder Mazdack Rassi, Product Developer and COO, Dianna Ruth, seasoned Milk Girl and Creative Director, Georgie Greville, and Beauty + Fashion Editor and E! News Correspondent, Zanna Roberts Rassi.

Here, in an exclusive interview with GLAMOUR, Milk Makeup Co-Founder, Zanna, talks brand evolution, must-have beauty products and the launch of Milk Makeup in the UK.

Are there any British influences that have been incorporated into Milk Makeup products?

Definitely – and from all over the world! Milk Makeup is inspired by our home, Milk Studios in Downtown NYC. Milk is a mashup of photography studios, creative agencies, and party spaces. It’s long been a hub where there are zero creative limits; welcoming an inclusive, worldwide community. The people who come there to collaborate provide endless inspiration and were the launchpad for creating Milk Makeup.

Milk Makeup and British influence go hand-in-hand because of our shared interest in self-expression and street culture. We crafted Milk Makeup to accommodate an on-the-go lifestyle for people who love to experiment with their looks. Our role is to give you easy-to-use tools to help you express whatever vibe you’re feeling that day.

When our product developer and COO Dianna Ruth is working on our new launches, she’s always thinking about how our products can be innovative, ingredient-focused, and provide epic pay-off.

We cannot wait to see how our UK Milk Makeup Fam live their looks!

Why now to bring Milk Makeup to the UK, and what does the launch mean to you as a Brit?

Of course, as a Mancunian I’m beyond excited to be bringing Milk Makeup to the UK. People have been DM’ing our Instagram for well over a year asking when it will be launching in the UK, so it’s amazing to be able to tell them that it’s finally happening!

Launching in the UK was a natural next step for us. We launched in the US just shy of three years ago and we have worked so hard on our products and formulas to create something for literally everyone. We already have some great supporters in the UK and we can’t wait to officially welcome the UK into the Milk Makeup Fam!

What products do you predict will be a hit with British shoppers?

We are always striving to create the most innovative, good-for-you products at Milk Makeup, that reimagine beauty, not you. I feel with the UK’s sense of style and self-expression, we will see a major interest in our effects and fun accents. I think our iconic sticks will become a quick favourite too, given that they span skincare and makeup and are made for on-the-go application.

And I think that, of course, our KUSH Mascara, one of our bestsellers in the US, will be a hit. It’s a high volume mascara made with conditioning, hemp-derived cannabis seed oil and volumizing heart-shaped fibers. It gives you major lashes without the fallout. It’s a game changer.

What are your personal favourites?

I love the whole collection, but I couldn’t be without the sticks as I’m always on the go. I’m a mum of twins and need to get ready quickly, often in the back of a cab or on a plane. I share how I use our sticks on my Instagram with the hashtag #Zannaquicktricks, so you can see they’re a real life saver.

A couple of hero products you will always find in my bag are the Cooling Water, it’s honestly like putting cold spoons under the eyes. It instantly de-puffs with caffeine and soothes with seawater, and is my best friend when travelling. You will also find our Lip + Cheek in Werk for a healthy glow, Bronzer in Baked – hello 10 second tan, and obviously KUSH mascara to top off any look.

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