Kylie Jenner has made ‘golden brunette’ hair the colour that everyone’s going to be asking for

Days after Kim Kardashian debuted bronde hair, her little sister, Kylie Jenner, is spearheading her own hair colour trend.

From contouring to cycling shorts, the Kardashians have the power to turn pretty much anything into a trend and it seems their influence shows no sign of abating.

Kylie unveiled golden brunette hair on social media and hairstylists say it’s set to be huge for SS20 around the world. According to Dan Spiller, JOICO Color Ambassador for the UK, Ireland and Europe, the colour embraces a mix of mocha and caramel tones, with carefully placed highlights which are used to add another dimension to the colour, whilst keeping the colour soft and natural.

“This look has been a favourite with many celebrities and clients alike, as the colour can be adapted to the complexion of the client but is also very natural looking,” he said.

Tom Cruickshank, Senior Colourist at Neville, agrees, saying that warmer honey tones are back in vogue, bucking the trend for ashen, grey flat tones which lack shine and dimension. This hue, he says, is much more flattering and gives off way more gloss and light reflection. “To achieve the look, Kylie’s base colour has been lifted to a light golden brown, followed by some balayage to give the overall look some dimension,” he explains.

“It appears to be heavier around the frame of the face which will have been done purposefully for added pop. This will then have been glazed off with a soft biscuit tone to add shine. Maintenance for this look is fairly minimal as it really only needs to be topped up at the roots every 6 weeks with the occasional balayage top-up added in from time to time.”

Hairstylist Phil Smith says that from ’toasted blonde’, ‘bronde’ and ’sand storm’ to ’twilighting’, the latest in hair colour trends focuses on creating beautiful tones with dimension that are flattering and not at all harsh. “Softer, more muted tones are becoming more popular than in recent years when severe looks like bleach blonde reigned,” he explained. “As the natural look is trending both in the beauty and hair world, we’re seeing a huge variety of natural looking highlights. At one time, blonde was blonde and brunette was brunette, whereas now the definition between these is less rigid. Kylie’s new look draws on this ethos by playing up the warmth in her complexion with a golden base and fresh, highlighted tones to frame her face.”

To get this look, experts says it’s important not to try and replicate Kylie’s hair exactly as hers works for her skin tone. Ask your stylist to enhance and play up your natural colouring; they will be able to advise what toner to use to showcase this at it’s best.

Live True London’s co-owner Valerie Maine says this look would be achieved with a natural freehand balayage and clever blend of toners to keep the overall look ultra-glossy and brunette whilst maintaining the lightness through the ends and contouring colour around the face.

A rule of thumb is that if you are naturally dark, warmer tones will suit you better and this method of balayage can be really personalised to offer a beautiful natural, low-maintenance look.

Balayage has been a huge trend over the last few years because it really can be personalised to the individual and work with the lengths of your hair to be super flattering. It also leaves clients’ hair much more healthier than other services. The regrowth is not as noticeable and so you can also leave slightly longer time between appointments. Balayage creates depth at the crown and lightness through the mid lengths and ends and can be multi-tonal.

Sarah Bower, Colour Director at Taylor Taylor London, Liberty, says that styling is a big part of this look and that beachy waves give the finished look more body and movement, whilst straighter styling will give it more of a powerful look.

Maintain the look by visiting your hairstylist regularly for trims as colour looks best when hair is healthy.

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