God I loved the 90s. I had a Babyliss hair tool I’d use to twist two strands together. Then to really razz things up, I’d add multi-coloured beads at the bottom. I’m telling you, it was a look. Now though, where’s the playfulness? Where’s the JLo bandanas, the Britney bunches and the fluffy pink hairbands?
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Admittedly, twenty years on, they’re possibly slightly trickier to pull off. But, there’s one style that’s been quietly infiltrating Instagram for some time. Crimping – just, not as we remember. Ultra compact, Lady Marmalade zigzags have stretched into a looser, more modern style. In contrast to beach waves, it’s tighter and more deliberate, but it still feels casual, wearable and cool.
Already celeb fans like Sophie Turner, Kim Kardashian, Joan Smalls and Amanda Seyfried are dipping their toe into the trend. But rather than looking too regimented, the messy, tousled approach keeps it fresh.