From pink bikinis to laced one-pieces.
This time of year especially, our social media feeds are constantly flooded with images of beachside Instababes lounging in all sorts of covetable bits of nylon, so the online data pros over at Lyst decided to track the influence they really have over what we choose to go swimming in. For the past three years, the global fashion search platform has monitored what swim styles have experienced a spike in online searches and sales, and how they correlate to what celebrities have been wearing while on vacation.
Last month, views of laced, white swimsuits more than tripled after Ashley Graham posted a photo of herself wearing one and calling it her “powersuit.”
Beige swimsuits are currently trending on Lyst and have been featured in site’s top five most wanted products over the last month, thanks to Bella Hadid’s holiday snaps in May.
White Brazilian Briefs
When Bella Hadid posted a photo in March of herself on vacation with her friends in white Brazilian briefs, there was a 9 percent increase in white Brazilian bottoms the following week.
After Kim Kardashian West wore an electric pink bikini on holiday in April, searches for pink bikinis spiked 109 percent.
Nicki Minaj wore a red studded Norma Kamali swimsuit last year, and then searches for “studded swimsuits” saw a 205 percent increase the following week.
Off The Shoulder Tops
After Emily Ratajkowski wore this green, off-the-shoulder bikini top, searches increased 105 percent week on week for the style.
Ratajkowski also donned a polka-dot bikini in April, which had a direct correlation with sales of the pattern the following week, which increased 39 percent.
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