February 26, 2024

33 swimwear brands to have on your radar this summer, including Gigi Hadid’s go-to swimsuit label

This season, you’ll find us in their high leg shaping swimsuit, which has an extra tight fit and crossover cut-out straps to the front.

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High leg Shaping swimsuit

Shortie Sports bikini bottoms

4. M&S

No edit of the best swimwear brands would be complete without a mention of the backbone of every British high street, M&S. We can safely assume most women in the UK own at least one M&S bikini or swimsuit for good reason. Whether you’re after a tummy control swimsuit, a supportive bikini or a scoop-neck swimsuit, your every need is covered. Plus, everything is chlorine-resistant to ensure longer-lasting quality.

Animal Print Halterneck Bikini Top

Printed Scoop Neck Swimsuit

5. AllSaints

It wasn’t until earlier in 2022 that AllSaints dipped their toes in the (admittedly overcrowded) swimwear waters, but they’ve certainly made their mark. This season, we’ll be wearing the Bo Kiku leopard print bikini to death – crafted from recycled fabrics and cut with flattering short sleeves and ruched detailing to the bust. The matching bikini bottoms are suitably high-waisted and ever-so stretchy.

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BO KIKU Bikini Top

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OLA CROCHET BIKINI TOP

6. Arket

Wherever you’re catching your rays this summer, Arket’s swimwear cannot be beaten when it comes to high-street styles that look endlessly more expensive than they actually are. Every style is crafted from recycled materials such as used PET bottles; recycled-polyester yarn helps reduce waste products and lessens the use of oil-based raw materials. Expect lots of crinkled fabrics, colour-blocking and square necklines aplenty.

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Seersucker Swimsuit

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Square-Neck Swimsuit

7. ASOS DESIGN

A fail-safe choice choice for your every swimwear need, ASOS DESIGN styles are trend-led, affordable and available with next-day delivery (ASOS Premier, we love ya).

ASOS DESIGN ruched mesh bikini and beach skirt in abstract floral print

ASOS DESIGN mix and match thong bikini bottom in sunset marble print

8. Everlane

Founded in the US back in 2010, Everlane has a focus on good-quality, timeless basics that their customers will wear again and again – and everything fits like a total dream. Meghan Markle wore Everlane’s £138 tan tote for her first-ever public appearance with Prince Harry as her husband back in 2018 – (it subsequently sold out), while the likes of Angelina Jolie, Sienna Miller, and Karlie Kloss have also all been spotted wearing coats, T-shirts and trousers by the brand.

Their swimwear is just as epic, crafted from (yep, you guessed it) sustainable fabrics and available up to a size XXL. You can choose from one-piece swimsuits, sporty bikini tops and flattering high-waisted bottoms – before pairing your selection with one of their cover-ups, pairs of summer sandals or their iconic ReNew Transit Bag.

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The Square-Neck Bikini Top

The Triangle Bikini Top

9. Frankies Bikinis

Loved by Hailey Bieber, Frankies Bikinis is a Californian swimwear brand that champions colour, Y2K-inspired pattern and playful silhouettes. Make a beeline for all the Malibu-cool vibes, and that ‘Gemma One Piece’ in ‘pink punch’ (which sold out instantly after it was worn by Cassie in Euphoria, before racking-up a 500-person waitlist. No biggie. )

Arabelle Floral Bralette Bikini Top

Bond Floral Underwire Bikini Top

Cash Shine One Piece Swimsuit

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Dallas Bralette Bikini Top

10. Free People

Free People’s swimwear offering is always great, but for SS22? They’ve really done themselves good. Think: styles cut with flatteringly high legs, innovative fabrics (including towelling and terry) and printed, modest long-sleeved sets.

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Signature Tube One-Piece

The Elsa Top

11. Faithfull the Brand

Faithfull the Brand launched back in 2012, and while they quickly became known and loved for their epic, feminine summer dresses, their swimwear should not be dismissed. The brand works closely with artisans in Bali and places a strong focus on sustainability and conscious practises, meaning you can kick back in their handcrafted swimwear guilt-free. Expect neutral tones and feminine tie details.

Marzia Printed Recycled Triangle Bikini

Romano Stretch-ECONYL Swimsuit

12. Totême

Totême is a Scandinavian brand founded by Elin Kling and Karl Lindman which is all about simple silhouettes, muted colours and sustainable fabrics. Y’know: pieces you’ll love and wear for years and years and years. This ethos continues through to their swimwear range, where you’ll find flattering, monochrome styles which ooze elegance.

Smocked-Details Swimsuit

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TOTEME Underwired bikini top

13. Emilio Pucci

Emilio Pucci’s swimwear is not for those who want to fade into their sun loungers, rather, a swimwear brand for the maximalists and print-lovers of the world. This season’s designs feature a whole lot of pink and pastel blue, with styles best paired alongside one of their sun dresses or beach cover-ups. So cute.

PUCCI Iride-print plunge-neck swimsuit

PUCCI Printed bikini top

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