The brand first came to fruition with its all-natural Brilliant Skin Purifying Pink Clay Mask, which has been going viral across Reddit and on beauty forums thanks to its acne-fighting prowess since it launched a few years ago (you can read our review here).
The brand has since dropped a plethora of popular skincare products, from the Dreamy Glow Drops and Australian Emu Apple Super Bounce Back Mask, to the Australian Pink Clay Smoothing Body Sand.
How does a brand become cult? Just ask twin sisters, Emily and Sarah Hamilton, the brains behind Sand Sky.
The duo say they’re devoted to sharing the wonder and efficacy of Australia’s natural ingredients with the world. After a year of vigorous research and testing (and scaring their children by trialling endless face masks…), the sisters discovered Australian pink clay and its skin-loving benefits and turned it into a multi-million pound cult beauty brand.
And now it looks like the brand has another hit on its hands with its latest launch – the £44.90 Australian Emu Apple Enzyme Power Polish, which has amassed a wait list of over 20,000 people keen to get their hands on the new launch.
So what’s all the fuss about? Featuring an advanced, antioxidant-drenched botanical formula, the latest addition to Sand Sky’s ‘Glow’ range claims to take exfoliation to ‘new levels of efficacy’.
Powered by skin-smoothing fruit enzymes, Glow Berries and a triple-whammy of Vitamin C, the Australian Emu Apple Enzyme Powder Polish claims to be perfect for sensitive skin because it gives an irritation-free exfoliation and brightening effect.
The sisters have avoided adding any harsh and abrasive ingredients to the formula and instead, the water-activated powder-to-foam formula gently yet effectively removes dead skin cells with papaya fruit enzymes, while infusing skin with a potent cocktail of beneficial ingredients. Think glowy, smooth skin without the irration.
We’ve just got our hands on a sample so will update you with our verdict ASAP.
Beauty Bay has revealed its 17 bestselling products, so we’re adding every single one to our basket
With over 200 brands on site and over 7,000 products, Beauty Bay is something of a treasure trove for veteran beauty obsessives. New products land on site every day, each one selected depending on customer demand, so whether you’re after a skincare gadget loved by the celebrities or a salon-worthy hair tool, you’ll find it. No problem.
As well as stocking brands like Anastasia Beverly Hills, Mario Badescu and Stila, the site has an own-brand offering, of which the 42-shade eyeshadow palettes reign supreme. The range was limited to makeup for a very long time, but after the very first skincare line dropped back in February this year, we confidently labelled Beauty Bay the full package. The whole drop was jargon-free and simple to navigate, including a one-size-fits-all cleanser, two moisturisers of the intensely hydrating kind, plus serums and treatments formulated for different skin concerns.
It’s launches like this that prove Beauty Bay has its fingers on the pulse like no other beauty reseller. Need further proof? A dedicated Eid edit for beauty lovers celebrating the end of a prolonged period of fasting appeared on the site this week. The website also recently dropped a hand sanitiser which doesn’t turn your skin into sandpaper (no, really) and created a “Beauty That Gives Back” edit to support Covid-19 charities. There’s nothing Beauty Bay can’t do.
With a site so vast, it’d be easy to spend your entire paycheck in one fell swoop. But that probably wouldn’t be sensible. So, we caught up with the Beauty Bay team to find out which 17 products sell best for them. After all, it’s always nice to know what other beauty obsessives are returning to buy, time and time again.