Launching with a 16,000 person waiting list, this age-defying serum had a lot to live up to. Luckily, its plumping powers performed, and it’s since become a firming favourite. Apply to the areas where your lines appear, morning and night.
Line Correcting Boosting Serum, £38, No.7
Best for: Targeted wrinkle treatment
Parsley seed anti-oxidant serum, £49, Aesop
Best for: Calming angry skin
Super-sized (so actually pretty good value for money), the recipe of botanicals in this aesthetically pleasing bottle not only make this serum smell completely edible, but also mean dull or irritated skin get the antioxidants and nourishment it might be craving. A great everyday addition to your routine.
Hyalu B5 serum, £37, La Roche Posay
Best for: Sensitive skin
With various sizes of hyaluronic molecules working across all layers of your skin, plus vitamin B5 to repair damaged skin, expect bouncy, supple skin. As always with La Roche, sensitive skin will LOVE it.
H.A. Intensifier, £82.95, SkinCeuticals
Best for: Sculpting and firming
A favourite with Beauty Editors, this cult serum tightens and firms skin like no other. Expect to discover cheekbones and unearth a jawline you haven’t seen in years.
Super Bounce, £24, Glossier
Best for: Dehydrated skin
Formulated to quench parched skin, smooth a few drops in for when the AC/heating/hangover has sucked the life from your skin. So effective you might not need moisturiser (yes, it’s that good).
Ultimune Power Infusing Concentrate, £105, Shiseido
Best for: Mature skin
It’s hard to pinpoint exactly what this concentrated serum does when it just seems to make everything… better. Use it as a booster before other products and watch your skin tone even, lines fade and bumps smooth. Magical stuff.
Blue Serum, £81, Chanel
Best for: Those looking for luxury.
Made using resources from four ‘blue zones’ around the world, where people live longer and better, Chanel’s newest serum is a total game-changer and the epitome of luxury.
Hyaluronic Acid 2% + B5, £5.90, The Ordinary
Best for: Those strapped for cash.
The Ordinary is all about keeping skincare fuss-free and to the point, as well as keeping their products at a purse-friendly price-point. This is our favourite serum from the line – it does what it says on the label and will even allow you change from a fiver.
Get up Glow, £64.50, Oskia
Best for: Dry Skin
Those with dry skin can often find serums are too light for them and not moisturising enough. This Oskia product, however, is beautifully nourishing and adds a gorgeous glow, making it perfect for your morning routine.
Advanced Genifique youth activating concentrate, £59, Lancome
Best for: An all-round serum.
This serum is a best-seller for a reason. Not only does it soften skin, it also adds a generous glow and helps reduce the signs of ageing. If scientific skincare is your thing, this serum is the one for you.
Good Genes Treatment, £85, Sunday Riley
Best for: Giving an extra glow.
Good Genes‘ tagline (brightening, refining, plumping) really couldn’t be more spot on. The serum has both a luxurious texture and a zingy fragrance, both of which add to the enjoyment factor in using this product. This is one that’s worth the pennies.
Advanced Night Repair, £69, Estee Lauder
Best for: Those sleep-free nights.
If you’re prone to insomnia, or just don’t feel confident about your skin come morning time, it’s worth picking up Estee Lauder‘s wonder serum for overnight wear. The formula works while you sleep, which means minimal effort but an impressive result.
Truth Serum, £47, Ole Henriksen
Best for: Those looking for a serum that works immediately.
Smelling like orange quality streets, (yes, really) this is one for those who are a little impatient. Getting to work immediately, our first use resulted in more supple skin and less red patches. It’s also extremely economical; a little goes a very long way.
Double Serum, £55, Clarins
Best for: Rolling back the years.
Double Serum has long-standing 5 star reviews, and for good reason. With a delectable scent and a smooth oil finish, the serum absorbs into skin so quickly you’ll forget you even applied it! If you’re looking to smooth out some of those laughter lines, this is definitely one for you.
Precision Lifting Pore-Tightening Concentrate, £49, Kiehl’s
Best for: Tightening and Brightening.
Perfect for those who have a bit of a complex about the size of their pores, this serum has a thick texture which melts into a cream rather than a gel or oil. It also smells really lovely and absorbs into skin quickly, making it perfect for applying makeup afterwards sans-moisturiser.
Original Skin Serum, £32, Origins
Best for: 20-something skin.
While many serums are targeted toward more mature skins, this Origins serum offers a no-nonsense formula for 20-30 somethings. The texture is lightweight, and the scent refreshing. This serum is win-win, and the price isn’t too bad either.