A colorist breaks down her favorite formulas for blondes.
As any blonde who owes their color to a salon or a box well knows, the time, effort and funds that go into getting it can be quite significant. And considering the extra strain the summer months can put on hair – that combination of sun, hot tools and excessive washing can fade color fast – there’s no time like the present to employ the best color-preserving strategies. And really, there’s only one type of product that hair colorists consider a nonnegotiable for blondes, or even brunettes with highlights, and that’s a purple shampoo.
As a general rule of thumb, O’Connor recommends incorporating a purple shampoo into your routine once every two weeks before gradually building up to regular use. “Over-using it can put too much of a deposit on your hair, which can leave your tone a lot cooler than you intended,” she says.
Ready to find your match made in hair-color heaven? Ahead, the 13 best purple shampoos on the market right now, including a few of O’Connor’s favorites.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.