01.03.2021

13 Brass-Eliminating Purple Shampoos to Try if You Have Bleached Hair

A colorist breaks down her favorite formulas for blondes.

As any blonde who owes their color to a salon or a box well knows, the time, effort and funds that go into getting it can be quite significant. And considering the extra strain the summer months can put on hair – that combination of sun, hot tools and excessive washing can fade color fast –  there’s no time like the present to employ the best color-preserving strategies. And really, there’s only one type of product that hair colorists consider a nonnegotiable for blondes, or even brunettes with highlights, and that’s a purple shampoo.

As a general rule of thumb, O’Connor recommends incorporating a purple shampoo into your routine once every two weeks before gradually building up to regular use. “Over-using it can put too much of a deposit on your hair, which can leave your tone a lot cooler than you intended,” she says.

Ready to find your match made in hair-color heaven? Ahead, the 13 best purple shampoos on the market right now, including a few of O’Connor’s favorites.

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3 thoughts on “13 Brass-Eliminating Purple Shampoos to Try if You Have Bleached Hair

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