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Interview with the director of the school Alexander Vasiliev in Novosibirsk on the crisis fashion and preferences of Siberians

The gray autumn in Siberia is especially hard to endure in the year of crisis: the fashion of difficult times is a low-key and modest apparel.Glossy magazines dictate the fashion of the catwalks, the discreet colors of coffee and asphalt, while shops are rapidly closing. On how to dress in a crisis, what to pay special attention to and how not to succumb to provocations of magazines, told at a seminar “Fashion and style. The impact of the crisis on fashion “Lyudmila Kornienko, director of the Alexander Vasilyev school in Novosibirsk. Details are outlined by the correspondent of SE. 

The crisis mode does not involve bright colors. What do you recommend to those who love the bright?

In fact, there are bright colors, if you do not like black, gray and beige, you can enter them in accessories – purple, lilac, orange. Fashion for modest colors does not mean that there is absolutely no bright. In general, gray in the first place – this is a psychological problem, it seems that the gray mouse, but in fact it is a complex and interesting color, but it must be able to present. He is of different shades, pearl – also gray, it is much in evening dresses. But I say once again, if you are categorically not going gray or black and tired of beating up to nausea, then we are given accessories – brooches, scarves …

In general, today in the world the fashion for intellectuals, naturalness. At us, as usual, its own separate fashion, in Russia no one refuses bright colors. The intellectual lady – regardless, gray – not wearing gray on it – does not hide wrinkles, gray hair, this is her experience. A woman should be proud of her past. 

A woman without a past is not interesting to anyone in the West, and we all have the opposite – we all want to be very young, all for 20 years, so we paint the hair with all the colors of the rainbow, we love bright clothes. 

What are the trends in make-up and hairstyles?

Hairstyle quads, requiring frequent visits to the hairdresser, a haircut full of rich life, will give way to simple long hair – more profitable from a financial perspective, this is a trend. Typical face of a woman of the new century will be: slanting eyes, dark hair, because this is the East, there are no blondes there. 

What kind of jewelry is worth to acquire? 

Adornments of this season of modesty do not suffer: or all – that is a huge amount of costume jewelry put on – or nothing.

Some ladies still believe that it is better to wear one piece of jewelry, but a gold one …

Sasha (Alexander Vasiliev – IK) always said: it is considered a bad form to wear gold, expensive watches in hard times. This is not welcome. It’s not for nothing that again all brands present ragged jeans, we return to grunge style, this is what all of us call the millionaire in ragged jeans and you. They are torn, because the crisis. This is what logically begs, and everyone understands this. But we are a country, we decorate as we want. Although generally the embellishment was in demand always, in fact it’s to the style is irrelevant, because the style, as Yves Saint Laurent said, is the purity of lines, the purity that bears harmony. 

If we talk about the winter: fur coats in the crisis do not go out of fashion?

We were at the event yesterday, there showed coats. I to the fur coats, which are sewn with fur outside, very calm. But I understand, we have a harsh climate. Yesterday a lot of fur coats were presented with sleeves three quarters, with high beautiful gloves, but still understand – it is possible and good for France, Italy, but not for Siberia. My wish to the ladies is this: when you put a lot of money into a fur coat, you should not look at the fact that the fur coat was fashionable, and that it looked at you was not like everyone else’s. 

It can be a gray coat, but the figure that comes to you. And then we have a mink, then to the floor – we are all rich boyars. In general, we are strongly obsessed with winter clothes because of the climate. 

There is an opinion that investing in a fur coat is a win-win, is that so?

This is true, because the proverb of all the great capitalists: “I’m not so rich as to dress cheaply.” Sometimes it’s easier to buy one quality item, I’ll buy one cashmere coat and it will not bother me. And so does the fur coat, but only if there is a fantasy. And if not – then you’ll be aunt with a bag. Everyone sees himself as he sees himself, and he presents it. 

Why are our women so inclined to extremes?

We have a very difficult climate, and only in summer women blossom as flowers. You can see for yourself – winter, blue faces, everyone is running. And so it is skewed. And this is not only in Russia. When I read lectures on the image, I tell you that this is all typical of countries with a sharply continental climate. We live in this gray, cold, darkness. It’s cold, gray, we run all the blue ones, and to say: “What a beautiful woman in a mink coat”, when only the nose is visible, you need imagination. The same can be in Canada – wherever there is a sharp continental climate. Therefore, when spring begins, madness sets in. Therefore, foreigners still can not distinguish a normal girl from a prostitute in Russia. In the Crimea, for example, a woman never rushes naked.

We still have a porn, women maximally open themselves. We are fighting for men, a woman wants a worthy companion of life – here she comes out with a bare breast, and it’s hard to blame her. 

If we go back to the crisis, will knitted blouses be back in fashion, as in the early 90’s? 

They are already in fashion, you look at the magazines! Knitted and on women, and on men. Knitted things did not go out of fashion, but there was no sense in knitting, when everything was plentiful and accessible, it’s also necessary to have a hobby, a hobby. Before the crisis, there was a problem of choice, when eyes run up: five dresses of the same style with different sleeves. Now this will not happen. 

The stores are rapidly closing down, can they give concrete recommendations on how to dress in such a situation?

Everything passes, and there is no need to fear it, to be afraid. Since much was available – it’s true, everyone has their own money – very many women bought extra things. In general, it is considered that if you bought a thing and did not wear a year, it must be given away or thrown away. The crisis is good because people will have to buy fewer things and think more. Because when everyone had money, you could buy three dresses, and now there will be one, and you will have to think: “I’ll buy one dress with a collar, and that’s enough for me, but I’ll put on a vest, a blouse.” This leads to creativity. I see this as a positive trend. This does not mean, of course, what you need to do from something sweet, but thinking about what you are buying is very good. A woman will simply choose not from a hundred things, but from three. 

Shopping for many is a method to relieve stress …

I, for example, do not like to go shopping, I know what I want, I go and buy. I do not have the time and the desire to spend time shopping. I see comfort in another. Shopping – this is, after all, primarily psychology. 

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