20.10.2020

Victoria Beckham Exclusive, I want to create, a beauty brand, of the future that’s not tested, on animals!

As the Victoria Beckham autumn/winter 2019 runway packs down in the Tate Britain with its iconic works of art starring down at us, another great British icon strides over, VB herself – flanked by her new partner in YouTube crime, Derek Blasberg.

Settling down – on the now deserted fashion show rows – we delve right in to discussing Victoria’s latest new project, a YouTube channel which she was encouraged to set up by her longtime pal, Derek (who has now added to his epic CV the title of, YouTube Head of Fashion and Beauty). VB is right at home back with a mic in hand.

Are you excited for the release I ask, Victoria laughs, “or the fact I’ve got a mic and you never know what might happen – I can finally Tina Turner!”

VB sing-alongs on her YouTube channel are certainly what the public wants but the fashion designer who recently celebrated a decade in the business isn’t so convinced, “listen, everyone said I can’t sing so it’s not like I have to worry about my true vocals being put out there into the public domain! If you want that you need to go see the Spice Girls on tour!”

Mics and singing aside – as myself and Derek represent a refashioning of a Victoria Sponge Cake, if you will – here Victoria reveals why she is ready to go makeup free to show her ‘authentic self’ on her YouTube channel. And whilst Harper is off camera styling hairstylist’s, Ken Paves’ mane, VB gushes about how her daughter is an environmentalist and beauty obsessive in the making and why she wants her upcoming beauty brand to not only be cruelty free but also as sustainable as possible…

Watch the full video above to hear it all from VB herself or scroll down for a snippet of the interview…

Victoria Beckham Exclusive, I want to create, a beauty brand, of the future that’s not tested, on animals!

My YouTube channel is going to show the real me – its important people don’t see the perfect version of (me)…

I am going to be the real me. I did see one of the shelves (a posh word for YouTube videos FYI) back the other day and you really do get to see the real me. I am not being too precious about it. Sure, I looked at it and thought, ‘shall I take that out? I am not sure about how I look!’ But that’s me and I think it is important people don’t just see the perfect version of (me)… It’s good to celebrate who you are. I will be showing myself without make up on! It will be everything from fashion to beauty and my family who are with me everywhere I go. I think Harper is the one of the first people the cameraman actually interviewed after the show today – she was ready for her take on the collection! It’s a great platform. It’s not one I have done an enormous amount on or knew an enormous amount about, so it’s been great working with Derek to figure out more and the opportunities not only for the business but for me to communicate with my customer.

I never look at negative comments online…

Just don’t look at it. I always think, ‘everyone is really nice to me,’ because I just don’t read the horrible things. I mean why would you?! That’s so negative and I like to put out a positive energy, especially of women supporting other women! I think that is really important. I have wanted to empower young women and girls since I was really young with the Spice Girls and that message is the same now. Now it is empowering women through fashion and beauty as opposed to music.

Victoria Beckham Exclusive, I want to create, a beauty brand, of the future that’s not tested, on animals!

I am on a mission to make a beauty brand of the future that’s not tested on animals, can be sustainable as possible AND my customers know what is actually in it…

It will be everything from makeup to skin care and anything that comes under the wellness umbrella. I have been doing a lot of research and really educating myself. As a consumer I really want to know what is in product. It doesn’t mean things can’t be active but as a woman I want to know exactly what I am putting on my skin. I am making that a personal mission for the consumer to understand what is actually in the product. I won’t be testing on animals which is something I feel VERY strongly about. Also, I will look at how sustainable I can make the product as well not – just in the product itself but the packaging too.

I have a strong point of view and as a woman I know what I want in my makeup bag and what skincare I want. As with everything else, including fashion, it is about creating products I want myself – beauty will be the same! I think it’s about creating a beauty brand of the future. I think a lot about the beauty industry is still very old fashioned. Why is it so confusing for the consumer? Why don’t people have to let you know what they are putting in products? What you are using and putting on your face could potentially be very damaging and dangerous.”

Harper loves playing with makeup – but she definitely doesn’t go out wearing it…

She loves beauty. She likes to play with makeup. It’s a great thing you can do as a mother and daughter. But she definitely doesn’t go out wearing makeup – that would be a little inappropriate! She’s very interested in, ‘what am I using? Not just on her body but also the shampoos.’ I am teaching her and that’s something she is passionate about and the younger generation do care about that! They really do care about the environment, they care about what they are putting on their skin, they care about sustainability – so it’s really important.”

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