The campaign is kicked off with a line-up of 6 pretty major influencers, including model Hayley Hasselhoff, mother-of-two, Chanel Ambrose and wheelchair user Clara Holmes.
A fuller bust lingerie brand has launched a powerful new campaign to get people talking about how great their bodies are, and who doesn’t want to do that?
The campaign by Curvy Kate, which uses the powerful hashtag, #MyBodyVictory, encourages women to share the stories of what shaped them and celebrate their individual victories.
Discussing the kickass campaign, a spokesperson for the brand said: “#MyBodyVictory, is a celebration of all the stories that make us unique in ways that are different and alike. Influencers have a personal reach to their followings and we often follow those people we relate to, this is often because of the stories they have shared with us online.
“This campaign is all about encouraging everyone to share their body victory, whether it is something monumental or seemingly minor, our stories shape us and can often be empowering to others. We want to start conversations that help everyone see their body in a positive light. ”
It seems that women want in; tonnes have already taken to Instagram to share their victories and we are loving the ladies behind the stories.
Here are some of our favourites…
“and you go by yourself, continuing your way, and they shout after you – hey, Miss Big Breasts” – a quote from this song haunted me throughout my youth, from the age of 12? After all, while my girlfriends were wearing their first lace bras with elegant small cups by the eighth grade, I was already a happy owner of a good third size. Although happiness in this was not enough for me – who wants to stand out from the crowd in adolescence? Years passed, the chest continued to grow, and with it my complexes grew. But, thank God, by the age of 30, the acceptance of yourself and your body has come? ? ? . The brafiters of @secret_form lingerie studio helped me choose beautiful lingerie, and @curvykate lingerie is the perfect solution for women with large breasts. To all those who are shy of their forms, I want to wish them to learn to look at themselves from a different angle. Through the prism of beautiful packaging, the value of the contents increases several times? #MyBodyVictory
A post shared by Maria Zaburunova (@mari_zaburunova) on Aug 1, 2018 at 11:24pm PDT
so my fave lingerie brand @curvykate have just launched this AMAZING campaign called #mybodyvictory where they’re encouraging everyone to embrace and celebrate their bodies regardless of shape, size, ability, colour etc. for me, #mybodyvictory is as much mental as it is physical. it’s overcoming disordered eating habits and obsessing over numbers on scales or tapemeasures. it’s discovering a deep love for lingerie and with that embracing the way my body looks in it. it’s days like today, where i’m pmsing and bloated from water retention, and letting myself relax instead of walking around with my stomach sucked in to remain as slim as possible at all times. it’s looking in the mirror and genuinely liking what i see (most days, at least! ) it’s wearing whatever i want to please me – nobody else. it’s embracing the stretch marks and cellulite and little folds and rolls that EVERYONE has regardless of shape or size, but that we never see in the media. #mybodyvictory is becoming comfortable and confident with the body that has been my home for my 26 years on earth, and having it put up with being abused by myself and others around me, and coming out stronger. what’s YOUR body victory? go check out this amazing campaign and get involved – you could win a victory goodie box with undies and amazing treats! wearing ? @curvykate victory bra black with mismatched panties because it’s laundry day #curvykate #curvykatebabes #bodyconfidence #allbodiesaregoodbodies #lingerieblogger #lingerieaddict
A post shared by ? ? ? (@thelingerieprincess) on Aug 1, 2018 at 12:08pm PDT
I’m sorry that you’re seeing so much of my body right now. Well… I say I’m sorry, I’m not really. Which is a reeeeeally good segue into me telling you about @curvykate #mybodyvictory campaign. The internets (myself included) spend a lot of time telling us to LOVE OUR BODIES because it’s nice for us all to, quite rightly, have love for what we’ve got and how we look. This said, it’s kind of naive to assume that we can all do this at the click of a finger. Curvy Kate want us all to tell them what’s great about our body, not just how it looks but what it can do, what it’s enabled you to achieve, what about it makes you happy. So I sat down and had a think about this. What’s great about my body? 1. It fits perfectly with my husband’s like a pair of sticklebricks. 2. Something about my squishy bits sends my beautiful baby niece straight to sleep which is partly annoying because she’s then asleep but also amazing because she’s asleep… 3. My body is the clumsiest body ever made. It falls, it slips, it flails and it is completely and utterly hilarious. Never a dull moment. 4. My legs are long enough to allow me to reach anything I may drop at any time. Berrrrrilliant. Head to @curvykate Instagram page to watch their fab new video featuring a plethora of absolute babes and be in with the chance to win some fab goodies. #mybodyvictory #curvykate
A post shared by The Em Edit (@the_em_edit) on Aug 1, 2018 at 9:01am PDT
My body is great because it survived 12 years of gym class, 2 seasons of volleyball, 1 season of softball, numerous hours on the treadmill, on the elliptical, in Zumba, in hot yoga, taking the stairs, “I’ll just walk the 3 miles”, in Tae Bo, 2 pulmonary embolisms, a few DVTs and is still *not* considered a “healthy” body in our perfection-focused society’s view of beauty standards. I now know my body is great and strong and deserves to take up space in this world and receive respect. #MyBodyVictory (cc: @curvykate)
A post shared by Stephanie (@essbeeeff) on Aug 2, 2018 at 1:10pm PDT
My body is great because it survived 12 years of gym class, 2 seasons of volleyball, 1 season of softball, numerous hours on the treadmill, on the elliptical, in Zumba, in hot yoga, taking the stairs, “I’ll just walk the 3 miles”, in Tae Bo, 2 pulmonary embolisms, a few DVTs and is still *not* considered a “healthy” body in our perfection-focused society’s view of beauty standards. I now know my body is great and strong and deserves to take up space in this world and receive respect. #MyBodyVictory (cc: @curvykate)
A post shared by Stephanie (@essbeeeff) on Aug 2, 2018 at 1:10pm PDT
Why not share yours?
