Social media is a pretty powerful place and people are using it to launch campaigns close to their hearts.
The movement was launched by Katie Sturino, aka @the12ishstyle, who describes herself as a ’12ish in a Size 2 world’.
Explaining her campaign on social media, she said: “You guys, I can’t stop!!! I’ve hit my limit with designers who don’t consider my body type! Please post your frustrated fitting room selfies and the styles you wish were available to you with the #MakeMySize hashtag…they are listening…let them know.”
She shared a photo from inside the Lulemon shop, donning the brand’s clothes alongside a caption that read: “@lululemon #makemysize. So many of you have requested a #makemysize with this brand because of the sizing and the lack of body diversity in their marketing…not to mention they only go up to a 12 in store.
“What do you think? Is this your experience? Let me know and tell me what other athletic brands do you struggle with? #makemysize (ps my blog has a piece on over 60 brands to shop right now if you need some inspiration!).”
We love seeing people calling for body diversity on social media and we hope to see a change soon.
GLAMOUR has contacted Lulemon and is awaiting comment.