March 29, 2024

This is how you really should be using your toner

A powerfulpurple shampoo, containing ultra-violet pigments to kick any brassiness to the curb after just one wash. Leave it on for a few minutes to achieve an even icier blonde.

Color Extend Blondage Shampoo, £15. 50, Redken

Silver Shampoo, £20, Sachajuan

Get Elle-Woods-worthy blonde hair with this Sachajuan professional shampoo that banishes unwanted yellow and brassy tones, while boosting locks’ radiance.

Sheer Blonde Tone-Correcting Shampoo, £5. 99, John Frieda

Some colour-correcting shampoos can leave your hair dry and limp – not this one. Locks are left soft and shiny whilst canceling out minor brassy tones. Best for blondes whose natural colour isn’t far off their dyed do, and just needs a zhoosh.

Platinum Blonde Shampoo, £13. 95, Paul Mitchell UK

One word: SHINE. Yep, not only does this bring your blonde hair to life, it also gives it a lovely sheen. Winning.

Dumb Blonde Shampoo, £17. 95, TIGI Bed Head

Certainly not a ‘dumb’ move as the name suggests. Bleached hair will pack more of a punch after one wash and the conditioning is salon-quality.

Pure Silver Shampoo, £19, Philip Kingsley

A cult product for blondes and those with grey-coloured hair. This is guaranteed stain-free and leaves hair looking shiny and silky (bonus points for the lovely lavender fragrance).

Touch Of Silver Brightening Shampoo, £3. 99, PRO:VOKE

Perfect for a fortnightly hit – don’t use this every day, but do use before a big night out and you’ll really notice a difference. It’s super reasonable, too.

Bleach Blonde Shampoo, £6. 99, Lee Stafford

Lee Stafford’s violet shampoo is a cult favourite. It gently tones and refreshes your colour and says goodbye to any brassiness. The conditioner is just as important as the shampoo, so make sure you use. It also has UV protection, so great for holidays.

Clean Blonde Violet Toning Shampoo, £13. 95, Fudge Hair

You want your toning shampoo to bring some va-va-voom to your hair, but you don’t want it to dry it out. This is perfect because it leaves your hair hydrated and feeling super clean.

Silver Shampoo, £6. 50, Bleach London

New kins on the block, BLEACH, have stormed the alternative hair market with a huge range of hair dyes – not least this hero products that will help flatten out yellow tones – especially good if you’re planning to add a colour after.

Blue Malva Shampoo, £36, Aveda

Keeps iridescent, platinum blondes looking bright and combats brassiness.

Série Expert Silver, £12. 50, L’Oréal Professionnel

The pro choice for toning down brassy yellows – worth investing in.

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