The fashion set are going wild for this Scandi answer to Zara

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If Zara is one of your go-to high street labels – and let’s face it, it is for almost all of us – then this Swedish brand might be just your thing.

Dubbed the Scandi answer to Zara, Gina Tricot may – until now – be one of the fashion world’s best kept secrets.

5 fashion brands to have on your radar before everyone else catches on

The fashion set are going wild for this Scandi answer to Zara

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5 fashion brands to have on your radar before everyone else catches on


Why are we into it?

Founded in 1997, we predict 2018 will be its biggest so far.

Charlie Chooses: What’s on our Fashion Editor’s high street shopping list this week?

The fashion set are going wild for this Scandi answer to Zara

Shopping

Charlie Chooses: What’s on our Fashion Editor’s high street shopping list this week?

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