Pat McGrath has done it again — and by "it," I mean created a new lip formula that's sure to be the object of every makeup junkie's desire throughout spring and summer. On Wednesday, the legendary makeup artist gathered press in New York City to announce the aptly named Pat McGrath Labs Lust: Gloss, a new range of 14 blindingly shiny, intensely moisturizing, beautifully pigmented lip gloss shades.
"Basically, I was obsessed with Lip Fetish and I've always been obsessed with balms and everything," McGrath said at the event. "I wanted to have something really comfortable and easy and fun to wear the way that a lip balm is. The fact that it's non-sticky, the fact that there's a little oil in [the formula] gives you that comfort. It's just so easy to apply."
As is often the case with Pat McGrath Labs launches, McGrath gave the product a trial run backstage during the Spring 2018 shows. "You saw it backstage at Valentino, which was the first time that we used it," said McGrath of the shiny nude lip look she created for the show using Lust: Gloss in the shade Pale Nectar Fire. She and her team also experimented with the blue-red shade, Blood 2, at Miu Miu, "on certain girls with the strong liner."
Pat McGrath Labs is known for its stellar lip products, which have included matte lipstick, liquid lipstick, glitter lip kits and lip balm. But Lust: Gloss marks the brand's first official foray into pigmented lip gloss (a clear gloss, which debuted with the brand's 004 Lip Kits, has been present in the line for some time). So why was now the right time to introduce 14 lip glosses, ranging from creamy nudes to pigmented reds and pinks to holographics?
"It just really freshens your look; it's easy and perfect now for spring. This is just my little gift to everyone," said McGrath, whose own lips shone mesmerizingly with a brown-tinged nude shade, Flesh 4.
The Lust: Gloss singles will retail for $28 a pop, and will also be sold in four-piece kits, separated into warm and cool tones ($95) and a comprehensive 14-piece set which includes every shade ($325), exclusively on PatMcGrath.com. The first drop will be on May 10 on PatMcGrath.com, and then it will also become available on May 17 at Sephora.com and select Sephora stores.