April 25, 2024

Here’s everything we know about Little Mix’s upcoming makeup brand

Little Mix have been our style icons since they hit the X Factor stage back in 2011, and they always know how to turn looks along with their girl-power mantra.

If you wanted to emulate their beauty looks, your prayers have been answered – they’re launching a makeup collection!

Although it won’t be released until September, they’ve kicked off July (and Pride weekend) by announcing the new brand, which they’ve called LMX.

The group’s Instagram made the announcement via a video of the girls posing for the camera whilst playing with a bunch of makeup that no doubt will form part of the range.

A few details have been released about the products and a representative for the group has said:

“Years of experimenting with different looks means the girls really know their cosmetics and their collection makes no compromises, with high-performance, heavily-pigmented formulations that suit every skin tone, unbelievable highlighters, velvety matte lips and high-impact colours. ”

Sounds like we’ve got another Fenty Beauty-style range on its way and we can’t wait.

And it gets even better because while the UK is usually the last to get hold of new beauty ranges, this one will be stocked exclusively at Boots. Hurrah!

But overseas fans aren’t too happy about this and one even went as far to comment: “Is there a way we can buy it online? Because if you’re only selling in the UK without online version then I’m unstanning. ” Jeez.

Time to rethink, girls…

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