G-Shock Teams With Everlast For Boxing-Themed Fitness Watch

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Step into the ring with this knockout timepiece.

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Everlast is synonymous with boxing and G-SHOCK is synonymous with rugged timepieces that are fit to wear in the gym. So it was just a matter of time before they joined forces for a collab the G-SHOCK x Everlast GBA800EL-4A.

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This new G-SHOCK bears the iconic Everlast logo on the face and strap and comes in a matte red colorway identical to Everlast’s classic boxing gloves. In a typically clever G-SHOCK touch, activating the LED backlight reveals the slogan, «Choice of Champions» on the watch’s screen.

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The Everlast G-SHOCK comes with all the features athletes have come to expect from the brand, like the following:

  • 200M water resistance and shock resistance
  • Dual Time
  • Auto Super Illuminator LED light
  • Step Counter
  • Stopwatch and countdown timer
  • 5 daily alarms
  • 12/24 Hr. Time Formats

It’s also Bluetooth-ready and can sync up with Casio’s smartphone app to ensure consistently precise timekeeping via internet time servers.

The G-SHOCK Everlast GBA800EL-4A will be available beginning in July for $160.

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