For an understated beach look.
With their dreamy campaign imagery and influencer-filled vacation posts, it’s hard not to be drawn in by the alluring marketing of high-end swim brands. But every now and then, you can find something nearly as chic that’s way more affordable.
The day before I had to leave for Coachella, I found myself inside the Uniqlo at the Beverly Center hoping to buy a few last-minute essentials. I picked up some socks, a T-shirt and a bikini that I didn’t even try on, figuring I’d return it if it didn’t work.
Princess Tam.Tam x Uniqlo swim high-neck bra, now $14.90 (from $19.90), and swim bottoms, now $7.90 (from $9.90), available at Uniqlo
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.