Alexa Hampton to Launch Line with Theodore Alexander

Alexa Hampton has a new gig. The AD100 designer—and head of her father’s firm Mark Hampton, LLC—will design a new line for Theodore Alexander, as originally reported by Furniture Today. The collection is set to debut at High Point next April, and marks a turning point for Hampton, who long had a relationship with Hickory Chair (the Heritage Home Group company and Hampton amicably ended their relationship, which began 30 years ago with Mark Hampton, in March).

“Theodore Alexander has enumerable resources available for the creation of beautiful furniture,” Hampton tells AD PRO. ” I am thrilled to be able to employ their traditional craftmanship and handmade techniques to design furniture and accessories that will span styles and materials. I’m eager to dig in to this first collection, as I have long admired the quality of Theodore Alexander’s work. To bring their capabilities to my own collection is a dream come true.”

Theodore Alexander was founded in 1996 by Paul Maitland Smith (he stepped down in 2002) and makes all of its items by hand in southeast Asia. It’s no stranger to top designers, either: The company has launched lines with Jamie Drake and Michael Berman, to name a few. Its tendency to skew more traditional would seem an apt partner for Hampton’s particular brand of fresh updates on classically-informed shapes.

Hampton also has the design clout—and fan base—to make a big splash for the brand. “Alexa’s love and passion for design is contagious,” Timothy Alexander chief creative officer Gregory Heller told Furniture Today. “Her design sensibility and timeless style is exactly what consumers are desiring. We look forward to our collaboration with such an amazing talent.” Heller himself (an alum of Baker, Thomasville, and Ann gish) was named to his current position least November. Since then, he’s overseen a buzzy new marketing campaign that positions the company as more of a lifestyle brand than a furnituremaker in an attempt to reach a younger audience and gain brand recognition. There’s hardy a better first year get for Heller than Hampton as collaborator.

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