Not only can Reuben slay a smoky eye in his sleep (well, probably), but he can SING too. Talented much? The Welsh-born 13-year-old got his big break on singing show ‘Little Big Shots’, but it’s his impressive eye makeup that keeps us watching.
Reuben de Maid
Instagram, 164K followers: @reubendemaid_1
YouTube, 91K subscribers: Reuben de Maid
Jake Jamie
Also known as The Beauty Boy on Youtube, Jake Jamie has had a whirlwind career snce launching his channel over three years ago. One of his first videos ‘Makeup for men’ went viral as he showed viewers how to camouflage blemished skin, around their beards and all. He still has one of the best foundation base techniques around. He’s since been a spokesperson for L’Oréal Paris, collaborated with Huda Kattan and founded the #MakeupIsGenderless campaign.
Instagram, 166K followers: @makeupbyjakejamie
YouTube, 25K subscribers: The Beauty Boy
Marvyn Macnificent
This German makeup-artist is giving us all the beauty goals right now. Expect statement lips, excessive highlighter, and a fun splash of colour in every look. He loves a good collab with other fellow beauty vloggers too and his YouTube channel is perfect if you are looking for some hilarious, makeup inspired videos to brighten up a rainy day.
Instagram, 402K followers: @marvynmacnificent
YouTube, 696K subscribers: Marvyn Macnificent
Patrick Starrr
Unemployed and searching for a reason to do makeup, Patrick created his channels as an “outlet for creative freedom“. He gives us the perfect insight into all the little knacks you have been dying to understand. Expect some amazing transformations, monthly favourites, and some funny collaborations too.
Instagram, 4. 3M followers: @Patrickstarrr
YouTube, 3. 8M subscribers: PatrickStarrr
Cara Cavalli
Orlanda based makeup-artist, Joseph (formerly thebadboosh), refers to himself as a “living bratz doll“. His channel includes a stunning variety of looks that are perfect if you are someone that enjoys experimenting. Bold lips and slick eye makeup techniques are just a couple of things that Joseph showcases and his channels have a very diva-esque feel that will definitely keep you wanting more.
Instagram, 64. 9K followers: @caracavalli
YouTube, 56K subscribers: badboosh
The Plastic Boy
If you love makeup and lifestyle, The Plastic Boy, a makeup-artist and DJ from London, should be on your radar. He’s not only beauty obsessed, his channels involve a mix of fashion too. So, if you like to mix it up and love a good product review, Gary Thompson (AKA The Plastic Boy) is one for you.
Instagram, 155K followers: theplasticboy
YouTube, 16K subscribers: ThePlastic Boy
Bretman Rock
This hilarious diva from the Philippine’s has a strong army behind him with millions of followers. He loves makeup, in particular… lipstick, and has his own merchandise line too. Living to “empower your confidences” you can expect useful tutorials, striking, glossy looks, and the obvious… a lot of chit chat.
Instagram, 9. 7M followers: bretmanrock
YouTube, 3. 1M subscribers: Bretman Rock
Wayne Goss
English makeup-artist and popular YouTube personality, Wayne Goss, is great if you are looking to seriously improve your skills. With 15 years of experience under his belt and his own brush line, Wayne makes the most complicated looks seem doable. He also posts new videos every Tuesday and Friday, bonus!
Instagram, 611K followers: @gossmakeupartist
YouTube, 3. 1M subscribers: Wayne Goss
Jordan Liberty
Jordan is an NYC/Philadelphia based makeup-artist and photographer who has been working in the industry for over a decade. He refers to himself as the “black sheep” of beauty and has worked with the likes of Anastasia Beverly Hills and Benefit. Although his looks steer in a more editorial direction, his application techniques are the perfect foundation for any look.
Instagram, 155K followers: @jordanliberty
YouTube, 479K subscribers: jordanliberty
Manny MUA
Manny MUA believes “beauty is genderless” and follows no rules. After breaking into the Instagram world, his followers begged for rundowns of how to re-create his infamous looks. Now the incredibly popular Manny MUA YouTube channel has all of that, plus some great product reviews. He definitely adds some sass into the mix too with his fun, playful editing skills.
Instagram, 4. 7M followers: @mannymua733
YouTube, 4. 9M subscribers: Manny MUA
Prince of Vanity
Marc Zapanta, AKA Prince of Vanity is a Filipino/British makeup-artist and drag performer. You can probably guess what’s to be expected here. Incredible transformations, in-depth tutorials, colourful content and all with an incredibly fierce edge. If you’re obsessed with Nicki Minaj, Beyonce, and Kim Kardashian this account is definitely for you.
Instagram, 12. 1K followers: @marc. zapanta
YouTube, 98K subscribers: theprinceofvanity
